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Record Nr. |
UNINA9910797256003321 |
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Titolo |
Healthcare : market dynamics, policies and strategies in Europe / / edited by Mario Glowik, Sławomir Smyczek |
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Pubbl/distr/stampa |
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Berlin, Germany ; ; Boston, Massachusetts : , : De Gruyter Oldenbourg, , 2015 |
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©2015 |
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ISBN |
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3-11-041484-8 |
3-11-041491-0 |
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Descrizione fisica |
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1 online resource (264 p.) |
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Disciplina |
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Soggetti |
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Medical care - Europe |
Europe |
Europe European Union countries |
Europäische Union |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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Front matter -- Preface -- Contents -- 1. Introduction to the European Healthcare Market -- 2. Investment Attractiveness of the Healthcare Markets in Europe -- 3. Consumption and Consumer Behavior in the European Healthcare Market -- 4. New Trends in Consumer Behavior in the European Healthcare Market -- 5. Relationship Marketing Performance of Medical Facilities -- 6. Emerging Buying Center Concepts in Healthcare Industries -- 7. Integrated Marketing Communication in the European Healthcare Market -- 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs -- 9. Healthcare Business Performance – Control Mechanisms -- 10. E-healthcare Service and Business Strategies in a Virtual Environment -- 11. Social Media Implementation in the European Healthcare Sector -- 12. Customer Values and Attitudes towards e-Healthcare Services -- 13. Efficiency Control of Building Relationships with Customers by using Social Media -- About the Authors -- Index -- Backmatter |
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Sommario/riassunto |
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Emerging challenges related to socio-demographics and economics |
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require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe. Taking a unique cross-country perspective the authors figure out critical success factors for relevant stakeholders. Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law. He holds a Doctorate in Business Administration from the Freie Universität Berlin in Germany and gained his habilitation (post-doctoral qualification) at the Vienna University of Economics and Business, Austria. Slawomir Smyczek is Marketing Professor at the University of Economics in Katowice (Poland), where he earned his Ph.D. In 2010, the Polish Prime Minister awarded his habilitation thesis as the best in the field of economics in the entire country. |
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2. |
Record Nr. |
UNINA9910557666303321 |
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Autore |
Perrey Stéphane |
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Titolo |
Studying Brain Activity in Sports Performance |
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Pubbl/distr/stampa |
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Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
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Descrizione fisica |
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1 online resource (272 p.) |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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The improvement of exercise performance in sports not only involves the enhancement of physical strength, but also includes the development of psychological and cognitive functions. There is an increasing body of evidence to show that physical exercise is a powerful way to improve a number of aspects of cognition and brain function at the systemic and behavioral levels. Yet, several questions |
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remain: What type of exercise program is optimal for improving cognitive functions? What are the real effects of certain innovative exercise protocols on the relationship between behavior and the brain? To what extent do ergogenic aids boost cognitive function? How efficient are neuromodulation techniques in relation to behavioral performance? The answers to these questions likely require multidisciplinary insights not only from physiologists and sports scientists, but also from neuroscientists and psychologists. The manuscripts published (16 research papers and one perspective article from various academic fields) in this Special Issue Book "Exercise: A Gate That Primes the Brain to Perform" bring together current knowledge and novel directions in human exercise-cognition research dealing with performance. This book showcases the various relationships between cognitive function, brain activity, and behavioral performance with applications in sports and exercise science. |
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