The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / / Louis E.V. Nevaer

• Record Nr.: UNINA9910797254903321
• Autore: Nevaer Louis E. V.
• Pubbl/distr/stampa: London ; ; New York : , : Routledge, , 2015
• ISBN: 1-315-69909-5; 1-317-45481-2
• Descrizione fisica: 1 online resource (265 p.)
• Disciplina: 658.83408968073
• Soggetti: Hispanic American consumers; Market segmentation - United States; Target marketing - United States; North America Economic integration
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: First published 2004 by M.E. Sharpe.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: ""Cover""; ""Half Title""; ""Title""; ""Copyright""; ""Contents""; ""Part I. THE POLITICAL ECONOMY OF THE ""HISPANIZATION"" OF THE UNITED STATES AND NORTH AMERICA""; ""Introduction""; ""Chapter 1. The Future of Marketing and Merchandising in the United States""; ""On the Nature of the U.S. Hispanic Market""; ""The Use of Spanish to Self-Segregate""; ""Racism and Why Hispanics Self-Segregate""; ""Of Puerto Rican ""Grandmothers"" and Mexican ""Gringadas""""; ""A Brave Nuevo Mundo for Corporate America""; ""Chapter 2. Management Realities of a Fragmented ""North American"" Market""; ""A Linguistically Fragmented North American Consumer Market""""How NAFTA Fuels the Hispanization of the United States and the World""; ""Decline of English-Language Markets in the United States and Mexico""; ""Hispanization and Marketing in the United States""; ""Externalities in the North American Hispanic Market""; ""The Growing Market for Educational Services to Hispanics""; ""Chapter 3. Labor, Immigration, and Business""; ""The Nature of Illegal Immigration""; ""Corporate Complicity in Illegal Immigration""; ""The Advantages of ""Regularizing"" the Labor Force Across North America""; ""Toward a Viable Guest-Worker Program""""The Emerging Conflict between African Americans and Hispanics""; ""Part II. THE EMERGENCE OF THE HISPANIC MARKET IN NORTH AMERICA""; ""Chapter 4. Americans in Mexico: ""Demonstration Effects"" of a Flourishing Demographic""; ""Americans' Ethnocentric Assumptions of Mexico Revisited""; ""Hispanic Views of Americans, from Latin America and Within the United States""; ""The ""American Confidence"" Demonstration Effect on Hispanics""; ""Paternalism's Influence on Hispanic Consumer Behavior""; ""Hispanization in Latin America and the United States""; ""Chapter 5. A Vanishing Border: The Emergence of a North American Consumer Market""""The Role of Intellectuals in American and Mexican Public Life""; ""Denial of Mexicans' and Hispanics' Property Rights""; ""American Complicity in the Suppression of Mexican Democratic Aspirations""; ""American Undermining of ""Free Trade""""; ""Chapter 6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior""; ""Racism, Discrimination, and Intra-Hispanic Tensions""; ""The ""Rootlessness"" of the Mexican Diaspora""; ""Mythmaking and the Cult of Victimology""; ""Shades of Racism Against Hispanics""""The Phenomenon of Poca Cultura""; ""The Nature of ""Lookism""""; ""Conclusion""; ""Epilogue""; ""Notes""; ""Index""