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Record Nr. |
UNINA9910797236303321 |
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Titolo |
Cross-cultural and cross-national consumer research : psychology, behavior, and beyond / / guest editors, Dr. Nina Michaelidou [and three others] |
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Pubbl/distr/stampa |
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[Bradford, England] : , : Emerald, , 2015 |
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©2015 |
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ISBN |
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Descrizione fisica |
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1 online resource (215 p.) |
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Collana |
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International Marketing Review, , 0265-1335 ; ; Volume 32, Number 3/4 |
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Disciplina |
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Soggetti |
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Consumers |
Consumption (Economics) - Mathematical models |
Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Incluces bibliographical references at the end of each chapters. |
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Nota di contenuto |
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Cover; Editorial boards; Guest editorial; Baby Boomers of different nations; Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders; Consumer-based brand equity measurement: lessons learned from an international study; Is there a global multichannel consumer?; A cross-nationally validated decision-making model of environmental coaction; Online movie ratings:a cross-cultural, emerging Asian markets perspective; Consumer buying motives and attitudes towards organic food in two emerging markets |
Consumer characteristics and the use of social networking sitesThe impact of comparative affective states on online brand perceptions: a five-country study |
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Sommario/riassunto |
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The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a single country, as well as several that move beyond the dominant US/Western European consumer sampling frame. The topics investigated range from psychological investigations |
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