1.

Record Nr.

UNINA9910797228303321

Autore

Walle Alf H.

Titolo

Qualitative research in business : a practical overview / / Alf H. Walle

Pubbl/distr/stampa

Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015

©2015

ISBN

1-4438-7939-8

Descrizione fisica

1 online resource (195 p.)

Disciplina

650.072

Soggetti

Business - Research

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references at the end of each chapters and index.

Nota di contenuto

TABLE OF CONTENTS; ACKNOWLEDGEMENTS; FOREWORD; PART I; CHAPTER ONE; CHAPTER TWO; PART II; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; PART III; CHAPTER SIX; CHAPTER SEVEN; EPILOGUE; INDEX

Sommario/riassunto

Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and ""how to"" guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application o...