|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910796911003321 |
|
|
Autore |
Fisk Peter (Peter Robert) |
|
|
Titolo |
Gamechangers : are you ready to change the world? Creating innovative strategies for business and brands / / Peter Fisk |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Chichester, West Sussex ; ; New York, New York : , : Wiley, , 2015 |
|
|
|
|
|
|
|
ISBN |
|
1-118-95695-8 |
1-322-39381-8 |
|
|
|
|
|
|
|
|
Edizione |
[1st edition] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (317 pages) : illustrations |
|
|
|
|
|
|
Classificazione |
|
BUS043000BUS063000BUS043000 |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Strategic planning |
Competition |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di contenuto |
|
Machine generated contents note: INTRODUCTION Are you ready to change the world? 1 PART 1 Are You Ready? 8 1. Play 11 2. Change 21 3. Win 29 PART 2 Change the Game 36 4. Think 39 5. Explore 53 6. Disrupt 67 7. Inspire 81 8. Design 97 9. Resonate 111 10. Enable 121 11. Mobilize 129 12. Impact 139 13. Amplify 151 PART 3 The Gamechangers 166 14. Futurestore 173 15. Futurebank 185 16. Futurehealth 197 17. Futuregadget 209 18. Futuremedia 219 19. Futurefashion 229 20. Futuretravel 239 21. Futurefood 249 22. Futuretech 259 23. Futuremakers 271 PART 4 Gamechanger Labs 280 Future Lab 282 Creative Lab 286 Brand Lab 290 Performance Lab 294 APPENDIX Doing More 298 The Author 299 The Book 300 What's New? 300 What's More? 300 What's Next? 301. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Shake up and redefine the market by changing your game! Gamechangers are brands that have turned the world of business upside down. They win through ambition and innovation rather than legacy and scale, out-thinking the competition, focusing on the growth markets, and embracing technology in more human ways. Gamechangers provides you with the tools to help you generate innovative ideas that will set you apart as a gamechanger. Its detailed case studies will inspire you by exploring extraordinary next generation brands who are changing the game. . . and winning. Gamechangers is a highly practical book packed with smart "tools" and accompanied by a |
|
|
|
|