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Record Nr. |
UNINA9910796887103321 |
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Titolo |
Improving the marriage of modeling and theory for accurate forecasts of outcomes / / edited by Arch G.Woodside |
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Pubbl/distr/stampa |
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Bingley, England : , : Emerald Publishing Limited, , 2018 |
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©2018 |
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ISBN |
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1-78714-891-2 |
1-78635-121-8 |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (244 pages) : illustrations |
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Collana |
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Advances in business marketing and purchasing, , 1069-0964 ; ; Volume 25 |
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Disciplina |
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Soggetti |
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Business forecasting |
Business - Mathematical models |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index. |
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