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1. |
Record Nr. |
UNINA9910797254903321 |
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Autore |
Nevaer Louis E. V. |
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Titolo |
The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / / Louis E.V. Nevaer |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2015 |
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ISBN |
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1-315-69909-5 |
1-317-45481-2 |
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Descrizione fisica |
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1 online resource (265 p.) |
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Disciplina |
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Soggetti |
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Hispanic American consumers |
Market segmentation - United States |
Target marketing - United States |
North America Economic integration |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published 2004 by M.E. Sharpe. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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""Cover""; ""Half Title""; ""Title""; ""Copyright""; ""Contents""; ""Part I. THE POLITICAL ECONOMY OF THE ""HISPANIZATION"" OF THE UNITED STATES AND NORTH AMERICA""; ""Introduction""; ""Chapter 1. The Future of Marketing and Merchandising in the United States""; ""On the Nature of the U.S. Hispanic Market""; ""The Use of Spanish to Self-Segregate""; ""Racism and Why Hispanics Self-Segregate""; ""Of Puerto Rican ""Grandmothers"" and Mexican ""Gringadas""""; ""A Brave Nuevo Mundo for Corporate America""; ""Chapter 2. Management Realities of a Fragmented ""North American"" Market"" |
""A Linguistically Fragmented North American Consumer Market""""How NAFTA Fuels the Hispanization of the United States and the World""; ""Decline of English-Language Markets in the United States and Mexico""; ""Hispanization and Marketing in the United States""; ""Externalities in the North American Hispanic Market""; ""The Growing Market for Educational Services to Hispanics""; ""Chapter 3. Labor, Immigration, and Business""; ""The Nature of Illegal Immigration""; ""Corporate Complicity in Illegal Immigration""; ""The Advantages of ""Regularizing"" the Labor Force Across North America"" |
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""Toward a Viable Guest-Worker Program""""The Emerging Conflict between African Americans and Hispanics""; ""Part II. THE EMERGENCE OF THE HISPANIC MARKET IN NORTH AMERICA""; ""Chapter 4. Americans in Mexico: ""Demonstration Effects"" of a Flourishing Demographic""; ""Americans' Ethnocentric Assumptions of Mexico Revisited""; ""Hispanic Views of Americans, from Latin America and Within the United States""; ""The ""American Confidence"" Demonstration Effect on Hispanics""; ""Paternalism's Influence on Hispanic Consumer Behavior""; ""Hispanization in Latin America and the United States"" |
""Chapter 5. A Vanishing Border: The Emergence of a North American Consumer Market""""The Role of Intellectuals in American and Mexican Public Life""; ""Denial of Mexicans' and Hispanics' Property Rights""; ""American Complicity in the Suppression of Mexican Democratic Aspirations""; ""American Undermining of ""Free Trade""""; ""Chapter 6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior""; ""Racism, Discrimination, and Intra-Hispanic Tensions""; ""The ""Rootlessness"" of the Mexican Diaspora""; ""Mythmaking and the Cult of Victimology"" |
""Shades of Racism Against Hispanics""""The Phenomenon of Poca Cultura""; ""The Nature of ""Lookism""""; ""Conclusion""; ""Epilogue""; ""Notes""; ""Index"" |
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2. |
Record Nr. |
UNINA9910796815303321 |
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Autore |
Madigan L. K. |
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Titolo |
Das Mysterium der Puppe : Semantik und Funktion eines Zwischenwesens / / Lisa Wolfson |
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Pubbl/distr/stampa |
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Berlin : , : Frank & Timme, Verlag für wissenschaftliche Literatur, , [2018] |
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©2018 |
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ISBN |
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Descrizione fisica |
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1 online resource (399 pages) |
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Disciplina |
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Soggetti |
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Dolls |
Puppets |
Detective and mystery stories |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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PublicationDate: 20180615 |
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Sommario/riassunto |
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Long description: Vielgesichtig und wandelbar weicht die Puppe ihren Schöpfern nicht von der Seite. Sie begleitet uns seit Anbeginn der Kultur und transzendiert dabei jedwede enge Definition. Die phantasmatisch schillernde Mannigfaltigkeit des Puppenhaften umfasst nicht nur verschiedenste anthropomorphe Figuren, sondern erstreckt sich bis zu den künstlichen Menschen der Science-Fiction und erreicht sogar uns selbst; denn die im Limbo angesiedelten Puppen und Zwischenwesen verweisen stets auf die Uneindeutigkeit des Menschseins im Geflecht aus Natur und Kultur. Der erste Teil des Buches nähert sich den medialen Repräsentationen, Diskursen und Praktiken des Puppenhaften phänomenologisch. Der zweite Teil untersucht die Semantik und Funktion künstlicher Protagonisten in den sozialen Subsystemen und im Bereich der persönlichen Interaktionen. |
Biographical note: Lisa Wolfson arbeitet über politische Performance im digitalen Zeitalter aus theater- und medienkulturwissenschaftlicher Perspektive. Zu ihren Lehr- und Forschungsschwerpunkten gehören anthropologische Aspekte der Medien, Figuren des Komischen, Diskurse der Fremdheit, mediale Repräsentationen von |
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Transkulturalität, Darstellungen der Roma in Theater und Medien sowie Ästhetik und Politik im heutigen Russland. |
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