The life of Y : engaging millennials as employees and consumers / / Debashish Sengupta

• Record Nr.: UNINA9910796511703321
• Autore: Sengupta Debashish
• Pubbl/distr/stampa: Los Angeles, CA : , : SAGE Publications, Inc., , 2018
• ISBN: 93-5328-789-8; 93-86602-76-8; 93-86602-75-X
• Edizione: [1st edition.]
• Descrizione fisica: 1 online resource (286 pages) : illustrations
• Disciplina: 305.20954
• Soggetti: Generation Y - Employment - India; Employee motivation - India; Personnel management - India; Generation Y - Mental health
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di bibliografia: Includes bibliographical references.
• Sommario/riassunto: 1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.