Data analytics and the imperatives for data-informed decision-making in higher education / Karen L. Webber and Henry Zheng -- Big data and the transformation of decision-making in higher education / Braden Hosch -- Predictive analytics and its uses in higher education / Henry Zheng and Ying Zhou -- Limitations in data analytics : potential misuse and misunderstanding in data reports and visualizations / Karen L. Webber and Jillian Morn -- Guiding your organization's data strategy : the roles of university senior leaders and trustees in strategic analytics / Gail Marsh and Rachit Thariani -- Data governance, data stewardship and the building of an analytics organizational culture / Rana Glasgal and Valentina Nestor -- Data analytics and decision-making in admissions and enrollment management / Tom Gutman and Brian P. Hinote -- Predictive analytics, academic advising, early alerts, and student success / Timothy M. Renick -- Constituent relationship management and student engagement lifecycle / Cathy O'Bryan, Chris Tompkins, and Carrie Hancock Marcinkevage -- Learning analytics for learning assessment : complexities in efficacy, implementation, and broad use / Carrie Klein, Jaime Lester, Huzefa Rangwala, and Aditya Johri -- Using data analytics to support institutional financial and operational efficiency / Lindsay K. Wayt, Susan M. Menditto, J. Michael Gower, and Charles Tegen -- Data-informed decision-making and the pursuit of analytics maturity in higher education / Karen L. Webber and Henry Y. Zheng. |