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Record Nr. |
UNINA9910795249703321 |
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Autore |
Gupte Rajiv |
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Titolo |
Brand wars : combat strategies for Indian brands / / Rajiv Gupte, Anand Limaye |
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Pubbl/distr/stampa |
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Thousand Oaks, California : , : SAGE Publishing, , [2021] |
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©2021 |
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ISBN |
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93-5479-073-9 |
93-5479-074-7 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (293 pages) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS. |
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Sommario/riassunto |
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A book that proposes cunning competitive strategies for Indian brands to sustain against odds. |
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