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Record Nr. |
UNINA9910794893303321 |
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Titolo |
Crisis, credibility and corporate history : proceedings of the Symposium of the International Council on Archives, Section on Business and Labour Archives, 14-16 April 2013, Basel / / Alexander L. Bieri [and eleven others] |
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Pubbl/distr/stampa |
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Liverpool, [England] : , : Liverpool University Press, , 2014 |
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©2014 |
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ISBN |
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1-78138-756-7 |
1-78138-488-6 |
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Descrizione fisica |
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1 online resource (x, 146 pages, 8 unnumbered pages of plates) : illustrations (black and white, and colour) |
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Collana |
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Disciplina |
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Soggetti |
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Corporations - Public relations |
Corporations - Archives |
Business records - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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This title aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, it includes contributions from marketing specialists, corporate archivists and scholars. It may be particularly useful for business and economic historians who are charged with communication projects linked to disputed historical issues or jubilee activities of businesses. |
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