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Record Nr. |
UNINA9910794797903321 |
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Autore |
Groskopf Jeremy |
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Titolo |
Profit margins : the American silent cinema and the marginalization of advertising / / Jeremy Groskopf |
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Pubbl/distr/stampa |
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Bloomington, Indiana : , : Indiana University Press, , [2021] |
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©2021 |
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ISBN |
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Descrizione fisica |
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1 online resource (347 pages) |
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Disciplina |
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Soggetti |
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Motion pictures in advertising - United States - History |
Silent films - United States - History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division. |
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