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1. |
Record Nr. |
UNINA9910794781403321 |
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Autore |
Akber Ahmed Al. |
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Titolo |
Smart marketing : how to dramatically grow your revenue / / Ahmed Al Akber |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (xiii, 145 pages) |
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Collana |
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Marketing strategy collection, , 2150-9662 |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (pages 141-142) and index. |
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Nota di contenuto |
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1. Principle 1: a positive marketing mindset, managing what's in-between your ears -- 2. Principle 2: insight, understanding your customers -- 3. Principle 3: messaging, developing messages that stick -- 4. Principle 4: visibility, being useful to customers -- 5. Principle 5: planning -- 6. Principle 6 (part one): selling, like it or not, you are in sales -- 7. Principle 6 (part two): closing the sale -- 8. Principle 7: productivity, maximizing your marketing productivity -- 9. Conclusion -- References -- Index. |
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Sommario/riassunto |
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This book is designed to help organizations that already offer a great product or service to communicate its value to potential customers and sell significantly more than they do currently. You won't have a million dollar marketing budget or a team of professional marketers to help you get the word out. The truth is you don't need a big advertising budget to successfully market a product or service, and having a large team does not mean you necessarily have an advantage either. To be successful, all you need is to focus on the most important marketing and sales activities that generate the biggest impact for your business. This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers and sales managers. It is a "how-to" guide to help readers cut through the hype and get straight to what really matters for this audience--growing their business and revenue. The ideas are brought to life in a framework called the Seven Principles of Smart Marketing that form the structure |
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of the whole book. Readers will find it easy to follow as it is a step-by-step process, packed with practical ideas that can be implemented instantly in any organization with little marketing or sales knowledge. |
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2. |
Record Nr. |
UNINA9910824909803321 |
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Autore |
Tadros Samuel |
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Titolo |
Motherland lost : the Egyptian and coptic quest for modernity / / Samuel Tadros |
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Pubbl/distr/stampa |
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Stanford, California : , : Hoover Institution Press, , [2013] |
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©2013 |
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ISBN |
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0-8179-1646-6 |
0-8179-1648-2 |
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Descrizione fisica |
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1 online resource (265 p.) |
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Collana |
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Herbert and Jane Dwight working group on Islamism and the international order |
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Disciplina |
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Soggetti |
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Copts - History |
Copts - Egypt |
Religious minorities - Egypt |
Egypt |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front Cover; Title Page; Copyright; Contents; Series Foreword by Fouad Ajami and Charles Hill; Foreword by Charles Hill; Acknowledgments; A Note on Names and Dates; Chronology; Introduction; One: Sons of Saint Mark; Two: Under the Banner of Islam; Three: Corsican General, Albanian Commander; Four: What Is Modernity Anyway?; Five: We the...? Forming a National Identity; Six: The Rise and Fall of the Liberal Age; Seven: Pharaohs and Titans; Conclusion: The Bitterness of Leaving, the Peril of Staying; Bibliography; About the Author |
About the Hoover Institution's Herbert and Jane Dwight Working Group on Islamism and the International OrderIndex |
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Sommario/riassunto |
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Samuel Tadros provides a clear understanding of Copts?the native Egyptian Christians?and their crisis of modernity in conjunction with |
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the overall developments in Egypt as it faced its own struggles with modernity. He argues that the modern plight of Copts is inseparable from the crisis of modernity and the answers developed to address that crisis by the Egyptian state and intellectuals, as well as by the Coptic Church and laypeople. |
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