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1. |
Record Nr. |
UNINA9910794403503321 |
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Autore |
Syam Niladri |
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Titolo |
Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists / / Niladri Syam, Rajeeve Kaul |
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Pubbl/distr/stampa |
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Bingley, England : , : Emerald Publishing Limited, , [2021] |
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©2021 |
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ISBN |
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Descrizione fisica |
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1 online resource (225 pages) : illustrations |
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Disciplina |
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Soggetti |
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Marketing - Data processing |
Selling - Data processing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming. |
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2. |
Record Nr. |
UNINA9910784952103321 |
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Autore |
Morphet Janice |
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Titolo |
Effective practice in spatial planning / / Janice Morphet |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2011 |
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ISBN |
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1-136-97219-6 |
1-136-97220-X |
1-282-65639-2 |
9786612656392 |
0-203-85183-8 |
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Descrizione fisica |
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1 online resource (xv, 291 p.) : ill |
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Collana |
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Disciplina |
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Soggetti |
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City planning - England |
Regional planning - England |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. What is Spatial Planning? -- 2. The Local Governance Context of English Spatial Planning -- 3. The English Spatial Planning System -- 4. The Evidence Base of Spatial Planning -- 5. Community Involvement in Spatial Planning -- 6. Making Places - Delivery Through Spatial Planning -- 7. Taking an Integrated Approach to Local Spatial Delivery -- 8. Managing Spatial Planning -- 9. Regional and Sub-regional Spatial Planning -- 10. Spatial Planning in Scotland, Wales and Northern Ireland -- 11. Spatial Planning in Europe, North America and Australia -- 12. Effective Spatial Planning. |
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Sommario/riassunto |
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After years of being regarded as a regulatory tool, spatial planning is now a key agent in delivering better places for the future. Dealing with the role of spatial planning in major change such as urban extensions or redevelopment, this book asks how it can deliver at the local level. Setting out the new local governance within which spatial planning now operates and identifying the requirements of successful delivery, this book also provides an introduction to project management approaches to spatial planning. It details what the rules are for spatial planning, the role of evidence and public involvement in delivering the local vision and how this works as part of coherent and consistent sub-regional |
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approach. The conclusion is a forward look at what is likely to follow the effective creation of inspiring and successful places using spatial planning as a key tool. |
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