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Record Nr. |
UNINA9910794403503321 |
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Autore |
Syam Niladri |
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Titolo |
Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists / / Niladri Syam, Rajeeve Kaul |
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Pubbl/distr/stampa |
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Bingley, England : , : Emerald Publishing Limited, , [2021] |
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©2021 |
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ISBN |
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Descrizione fisica |
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1 online resource (225 pages) : illustrations |
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Disciplina |
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Soggetti |
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Marketing - Data processing |
Selling - Data processing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming. |
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