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1. |
Record Nr. |
UNINA9910144099403321 |
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Autore |
Michaluk Gerald |
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Titolo |
The marketing director's role in business planning and corporate governance / / Gerald Michaluk |
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Pubbl/distr/stampa |
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West Sussex, England : , : John Wiley & Sons Ltd, , 2007 |
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©2007 |
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ISBN |
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1-119-20599-9 |
1-281-84123-4 |
9786611841232 |
0-470-98665-4 |
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Descrizione fisica |
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1 online resource (314 p.) |
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Disciplina |
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Soggetti |
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Corporate governance |
Marketing executives |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The Marketing Director's Role in Business Planning and Corporate Governance; CONTENTS; ACKNOWLEDGEMENTS; ACRONYMS USED IN THE TEXT; CHAPTER 1: BOARD LEVEL IMPLICATIONS; CHAPTER 2: WHO DO WE SERVE AS DIRECTORS?; CHAPTER 3: THE TOOLS AND AIDS AVAILABLE TO THE MARKETING DIRECTOR; CHAPTER 4: MARKETING ADVANTAGE FROM TOP DOWN AND BOTTOM UP; CHAPTER 5: CORPORATE GOVERNANCE AND RISK ASSESSMENT; CHAPTER 6: INNOVATION AND BUSINESS PLANNING RESEARCH; CHAPTER 7: BUSINESS PLANNING PROCESS; CHAPTER 8: BENCHMARKING PERFORMANCE; CHAPTER 9: CORPORATE SYSTEMS TO AID MANAGEMENT AND CONTROL |
CHAPTER 10: BOARDROOM POLITICS: "ONLY THE PARANOID SURVIVE"CHAPTER 11: THE STOCK MARKET; CHAPTER 12: FLOTATION AND BEYOND; CHAPTER 13: SHAREHOLDER VALUE; CHAPTER 14: COMPETENCE, INTEGRITY, HONOUR AND TRUST; APPENDIX 1: |
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MARKETING MANAGEMENT SERVICES INTERNATIONAL LTD.; APPENDIX 2: GRANT THORNTON RESEARCH; GLOSSARY OF MARKETING TERMS; BIBLIOGRAPHY; INDEX |
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Sommario/riassunto |
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Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Michaluk outlines marketing's key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a |
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2. |
Record Nr. |
UNICASLO10562758 |
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Autore |
Guerri, Giordano Bruno |
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Titolo |
Eretico e profeta : Ernesto Buonaiuti, un prete contro la Chiesa / Giordano Bruno Guerri |
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Pubbl/distr/stampa |
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Milano, : Mondadori, 2001 |
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ISBN |
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Descrizione fisica |
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Collana |
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Disciplina |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910794317903321 |
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Autore |
Dunn Yo |
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Titolo |
Social work with autistic people : essential knowledge, skills and the law for working with children and adults / / Yo Dunn ; forewords by Alex Ruck Keene and Ruth Allen |
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Pubbl/distr/stampa |
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London, England ; ; Philadelphia : , : Jessica Kingsley Publishers, , [2020] |
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©2020 |
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ISBN |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Social work with people with disabilities |
Great Britain |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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This book will help social workers and practitioners to find achievable solutions to support autistic people - including those with complex needs - to live fulfilling lives in their communities. Far too many autistic people are currently in inappropriate institutional placements, putting their basic human rights at risk and experiencing a poor quality of life. Good quality support for autistic people is achievable, even in a social care system under pressure. This book will help practitioners to develop high quality community support to facilitate discharges and prevent admissions, by providing them with effective, practical strategies to communicate with and more effectively support autistic people right across the spectrum. Common assumptions and beliefs are challenged, including the idea that 'behaviours' are an inevitable part of autism, and practical approaches are offered to promote autonomy, respect for human rights and empathy with autistic perspectives as a basis for preventing distressed behaviour. This will enable practpractitioners to support and empower all autistic people to achieve a good quality of life in their communities |
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