1.

Record Nr.

UNISA996309060603316

Titolo

Crossing languages to play with words : multidisciplinary perspectives / / edited by Sebastian Knospe, Alexander Onysko and Maik Goth

Pubbl/distr/stampa

Berlin, [Germany] ; ; Boston, [Massachusetts] : , : De Gruyter, , 2016

©2016

ISBN

3-11-046347-4

3-11-046560-4

Descrizione fisica

1 online resource (vi, 400 pages) : illustrations

Collana

Dynamics of Wordplay ; ; Volume 3

Classificazione

EC 3660

Disciplina

401.41

Soggetti

Plays on words

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references at the end of each chapters and index.

Nota di contenuto

Frontmatter -- Contents -- Crossing Languages to Play with Words - An Introduction / Knospe, Sebastian / Onysko, Alexander / Goth, Maik -- I. Discussion Forum -- Approaching Wordplay / Winter-Froemel, Esme -- Varieties of Wordplay / Thaler, Verena -- Some Specific Insights into Wordplay Form: Sublexical vs. Lexical Level / Lecolle, Michelle -- A Note on the Relation between Cognitive Linguistics and Wordplay / Onysko, Alexander -- Discursive Dimensions of Wordplay / Knospe, Sebastian -- II. Multilingual Wordplay in Different Communicative Settings -- Multilingual Wordplays amongst Facebook Users in Mongolia / Dovchin, Sender -- Handling Linguistic Asymmetries via Bilingual Punning in Conversations among Speakers of Cognate Languages / Härmävaara, Hanna-Ilona / Frick, Maria -- Too Matsch for You? Monolingual Humorous Slogans Are Recalled Better than Mixed-Language Ones / Fuhrich, Kerstin / Schmid, Hans-Jörg -- The Semiotics of Multilingual Wordplay in Linguistic Landscapes: Communicative Settings, the Hearer-Origo, and Contextual Knowledge / Winter-Froemel, Esme -- Through the Cognitive Looking Glass: Studying Bilingual Wordplay in Public Signage / Knospe, Sebastian -- Cutting across Linguistic Borders? Interlingual Hair Salon Names in Plurilingual Switzerland / Paviour-Smith, Martin -- III. Translation of Wordplay -- Playing on Translation in Shakespeare's Henry V (Act 5,



Scene 2) / Bauer, Matthias -- Language Play in Translation: Character and Idiom in Shakespeare's The Merry Wives of Windsor / Zirker, Angelika -- On Italian Lexical Blends: Borrowings, Hybridity, Adaptations, and Native Word Formations / Cacchiani, Silvia -- (Un)punslatable Alice in Signland: Wordplays in Brazilian Sign Language (Língua Brasileira de Sinais-LIBRAS) / Araújo, Paulo Jeferson Pilar / Bentes, Thaisy -- Sie haben feuchte Nüsse ‒ The Translation of Verbal Humour in German Subtitles of US American Sitcoms / Jaki, Sylvia -- Appendix -- List of Contributions and Abstracts / Liste des contributions et résumés -- List of Contributors and Editors -- Index

Sommario/riassunto

Wordplay involving several linguistic codes represents an important modality of ludic language. It is attested in different epochs, communicative situations, genres, and contexts of use. The translation of wordplay, which is generally seen as a challenging enterprise, illustrates another dimension of crossing linguistic borders in wordplay. The third volume of the series The Dynamics of Wordplay unites contributions from different disciplines which study the creative and playful use of elements from different languages and the transfer of ludic language into other linguistic systems. It sheds light on the multi-dimensionality, special linguistic make-up, and specific interactive potential of wordplay at the interface of different languages and cultures. The individual studies collected in this volume will be of interest to scholars from different scientific fields, such as linguistics and literary studies as well as cultural and media studies.



2.

Record Nr.

UNINA9910794313703321

Autore

Levy Julia G. <1934->

Titolo

In sight : my life in science and biotech / / Julia Levy, Molly Shoichet

Pubbl/distr/stampa

Toronto, Ontario, Canada ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , [2020]

©2020

ISBN

1-4875-3799-9

1-4875-3798-0

Descrizione fisica

1 online resource (312 p.)

Classificazione

cci1icc

Disciplina

579.092

Soggetti

Microbiologists - Canada

College teachers - Canada

Autobiographies.

Biographies.

Canada

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di contenuto

Frontmatter -- Contents -- Foreword -- 1 Waiting for the Other Shoe to Drop -- 2 Does Your Dog Always Sit in the Front Seat? -- 3 Where I Wanted to Be -- 4 Life in Bed-Sits -- 5 Woefully Outclassed -- 6 Whose Lab Do You Work in? -- 7 Earning My Stripes -- 8 Seeing the Light -- 9 Becoming Part of a Biotech Start-Up -- 10 Positioning QLT as a Photodynamic Therapy Company -- 11 Colleagues at American Cyanamid Come to Our Rescue -- 12 The Nation’s Blood Supply -- 13 PDT Is Different from Other Cancer Drugs -- 14 I Was Surprised and Not at All Pleased -- 15 Splitting Up -- 16 Failure Was Never an Option -- 17 Nothing Can Prepare You for the Torture of ODAC -- 18 Taking Big Steps in Our AMD Clinical Trials -- 19 An Open and Respectful Relationship -- 20 Our Work on Age-Related Macular Degeneration Is Her Legacy -- 21 We at QLT Were on Pins and Needles -- 22 People Couldn’t Stop Smiling -- 23 More Than a One-Trick Pony -- 24 Launching the Product and Hoping for No Unpleasant Surprises -- 25 Growing the Company -- 26 Time to Reflect -- 27 An Enormous Rush of Relief -- 28 A Biotech Company with a Lot of Money Is in Danger --



29 I Thought These Problems Would Be Transient -- 30 Ongoing Headaches -- 31 He Felt Thoroughly Betrayed -- 32 Problems with Activist Shareholders -- 33 New Opportunity -- Acknowledgments -- About the Author -- Index

Sommario/riassunto

"In Sight is a memoir about how a love of science and discovery drove Julia Levy, a celebrated scholar and biotech CEO, to work her way through gender bias in order to achieve academic and professional recognition. Her story traces the unconventional invention of a breakthrough drug treatment from its development from laboratory researchin the laboratory to its application as a medical treatment for vision loss. Told from a female perspective, In Sight is a unique and personal story covering Levy's early years as a refugee, her university training in the UK, and her appointment as professor at the University of British Columbia. Years spent as an academic led gave the author to unexpected exposure to the biotechnology industry and a chance meeting with colleagues that led to the formation of a lucrative biotechnology company, known today as QLT Inc. The bulk of the book covers the years spent building the company, and Levy's surprising transition from chief scientific officer to CEO. In Sight is an honest description of the trials of drug development, the tensions inherent in the commercialization of health innovations, and the truly remarkable hurdles faced by women in the scientific community."--