updated Balanced Value Impact Model (BVIM) to enable each memory organization to convincingly argue they are an efficient and effective operation, working in innovative modes with digital resources for the positive social and economic benefit of their communities.</p> <p >Coverage includes:</p> <p ><ul> <li>a guide to using the Balanced Value Impact Model and a wide range of data gathering and evidence based methods </li> <li>exploration of strategy in the context of digital ecosystems, an attention economy and cultural economics</li> <li>working with communities and stakeholders to deliver on promises implicit in digital resources/activities</li> <li>major case studies about Europeana, the Wellcome Trust and the National Gallery of Denmark, amongst others</li> <li>an exploration of the difference between the attitudes expressed by groups within digital cultures versus the actual behaviours they exhibit using impact exemplars from many sectors and geographies to show how they are explored and applied.</li> </ul> </p> <p ><b>Readership: </b>This book will be especially useful for those managing digital presences in libraries, archives, galleries and museums including MA and PhD students studying subjects such as librarianship, information science, museums studies, archival studies, publishing, cultural studies and media studies. |