| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910793615903321 |
|
|
Autore |
Kotler Philip |
|
|
Titolo |
Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Santa Barbara, California ; ; Denver, Colorado : , : Praeger, an imprint of ABC-CLIO, LLC, , [2019] |
|
©2019 |
|
|
|
|
|
|
|
|
|
ISBN |
|
979-82-16-04254-9 |
1-4408-7245-7 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (196 pages) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Common good |
Public interest |
Social action |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di contenuto |
|
Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good? |
|
|
|
|
|
|
|
| |