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Record Nr. |
UNINA9910792596903321 |
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Autore |
Chhabra Deepack <1963-, > |
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Titolo |
Sustainable marketing of cultural and heritage tourism / / Deepak [i.e. Deepack] Chhabra |
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Pubbl/distr/stampa |
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Milton Park, Abingdon, Oxon ; ; New York : , : Routledge, , 2010 |
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ISBN |
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1-136-99739-3 |
1-136-99740-7 |
1-282-58974-1 |
9786612589744 |
0-203-85541-8 |
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Descrizione fisica |
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1 online resource (253 p.) |
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Collana |
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Routledge critical studies in tourism, business and management |
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Disciplina |
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Soggetti |
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Heritage tourism |
Tourism - Marketing |
Sustainable development |
Cultural property - Repatriation |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [203]-226) and index. |
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Nota di contenuto |
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Book Cover; Title; Copyright; Contents; List of Illustrations; Preface; Acknowledgments; 1 Marketing of Heritage Tourism; 2 Setting a Sustainability Stage for Heritage Tourism; 3 Strategic Sustainable Heritage Tourism Marketing Model; 4 Museums; 5 Historic House Museums; 6 Heritage Hotels and Resorts; 7 Heritage Festivals; 8 Heritage Tourism Merchandise; 9 Future of Sustainable Marketing: Contemplation and Challenges; Bibliography; Index |
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Sommario/riassunto |
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Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used |
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