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Record Nr. |
UNINA9910792590203321 |
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Autore |
Simpson Amelia S. <1952-> |
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Titolo |
Xuxa : the mega-marketing of gender, race, and modernity / / Amelia Simpson |
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Pubbl/distr/stampa |
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Philadelphia, : Temple University Press, 1993 |
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ISBN |
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1-282-93862-2 |
9786612938627 |
1-4399-0353-0 |
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Descrizione fisica |
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1 online resource (258 pages) |
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Disciplina |
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Soggetti |
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Television broadcasting - Social aspects - Brazil |
Women on television - Brazil |
Television and children - Brazil |
Brazil Race relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (p. 195-231) and index. |
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Nota di contenuto |
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CONTENTS; Acknowledgments; Introduction: Xuxamania; 1. Myths of Beauty and Myths of Race; 2. Xuxavision: Programmed Euphoria; 3. Mass Marketing the Messages; 4. Xhaping the Future; 5. Kids and Kidnappers; Notes; Index |
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Sommario/riassunto |
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""A fascinating new book...[that] offers a lucid academic critique of Xuxa's persona."" --Entertainment Weekly Former Playboy centerfold and soft-porn movie actress Xuxa (SHOO-sha) emerged in the 1980's as Brazil's mass media megastar. Through her children's television show, which reaches millions of people in Latin America and the United States, this blond sex symbol has attained extraordinary cultural authority. Reaching far beyond younger audiences, Xuxa's show informs the culture at large about gender relations, racial democracy, and idealized beauty. Backed by Brazil's TV Globo, the... |
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