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Record Nr. |
UNINA9910792556303321 |
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Autore |
Applequist Janelle |
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Titolo |
Broadcast pharmaceutical advertising in the United States : primetime pill pushers / / Janelle Applequist, Ph.D |
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Pubbl/distr/stampa |
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Lanham, Maryland : , : Lexington Books, , 2016 |
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©2016 |
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ISBN |
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Descrizione fisica |
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1 online resource (169 pages) : illustrations, tables |
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Disciplina |
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Soggetti |
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Advertising - Drugs |
United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward. |
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