1.

Record Nr.

UNINA9910792105803321

Autore

Dodgson Mark <1957->

Titolo

Innovation : a very short introduction / / Mark Dodgson and David Gann

Pubbl/distr/stampa

Oxford : , : Oxford University Press, , 2010

ISBN

0-19-157328-0

Descrizione fisica

1 online resource (xii, 148 pages) : illustrations, portraits

Collana

Very short introductions ; ; 227

Altri autori (Persone)

GannDavid

Disciplina

338.064

Soggetti

Technological innovations

Business

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

1 Josiah Wedgwood: the world's greatest innovator; 2 Joseph Schumpeter's gales of creative destruction; 3 London's wobbly bridge: learning from failure; 4 Stephanie Kwolek's new polymer: from labs to riches; 5 Thomas Edison's organizational genius; 6 Building a smarter planet?; References; Further reading; Index

Sommario/riassunto

What is innovation? How can it be used? Why is failure so common in the process of innovation? This title looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.