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1. |
Record Nr. |
UNISA990001051850203316 |
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Titolo |
Piano |
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Pubbl/distr/stampa |
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Descrizione fisica |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910792048803321 |
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Titolo |
Multinationals and the restructuring of the world economy : the geography of multinationals. Volume 2 / / edited by Michael Taylor and Nigel Thrift |
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Pubbl/distr/stampa |
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London : , : Routledge, , 2013 |
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ISBN |
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1-135-12448-5 |
0-203-07628-1 |
1-299-31955-6 |
1-135-12449-3 |
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Descrizione fisica |
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1 online resource (viii, 389 pages) : illustrations, maps |
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Collana |
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Routledge library editions. International business ; ; v. 38 |
Multinationals and the restructuring of the world economy : the geography of multinationals ; ; v. 2 |
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Disciplina |
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Soggetti |
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International business enterprises |
International economic relations |
Industrial location |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published in 1986 by Croom Helm. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Front Cover; Multinationals and theRestructuring of the WorldEconomy; Copyright Page; Contents; Preface; 1 Introduction: New Theories of |
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Multinational Corporations; 2 Labour Dynamics and Plant Centrality in Multinational Corporations; 3 Multinationals, Business Organisations and the Development of the Fiji Economy; 4 The International Expansion of an Enterprise of the Semi-periphery: South African Breweries Limited; 5 Spatial Aspects of Third World Multinational Corporations' Direct Investment in Indonesia |
6 The Internationalisation of Producer Services and the Integration of the Pacific Basin Property Market7 The Internationalisation of Japanese Commercial Banking; 8 The Global Investments of a British International Development Agency; 9 Fruits of Independence? Philippine Capitalists and the Banana Export Industry; 10 The Role of Foreign Manufacturing in Britain's Great Recession; 11 Economic Crisis and Corporate Restructuring: Multinational Corporations and The Paper, Printing and Packaging Sector in Bristol; 12 One Perspective on the Enterprise Perspective; References; Author Index |
Subject Index |
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Sommario/riassunto |
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This volume charts the ways in which multinational corporations contributed to the restructuring of the world economy, paying particular attention to the spatial consequences of, and responses to, their operations at a number of scales. The book takes as its theme the differential spatial outcomes of the restructuring of different types of multinational corporation. |
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3. |
Record Nr. |
UNINA9910830850703321 |
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Autore |
Groves Eric |
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Titolo |
The Constant Contact guide to email marketing [[electronic resource] /] / Eric Groves |
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Pubbl/distr/stampa |
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Hoboken, New Jersey : , : John Wiley & Sons, , 2009 |
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ISBN |
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1-282-38494-5 |
9786612384943 |
1-118-27307-9 |
0-470-61526-5 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (225 p.) |
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Disciplina |
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Soggetti |
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Internet marketing |
Electronic mail systems |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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The Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40 "Know It or Blow It" Rules of Email Marketing; Ten Keys to Your Overall Email Marketing Success; Ten Things Your Customers Expect You to Do; Ten Ways to Get Your Business in Trouble with Email; Ten Reasons to Use an Email Marketing Service Provider; Chapter 2: The Power of Email Relationships; Building Customer Relationships with the Constant Contact Cycle; Four Examples and Rewards of Running a Relationship Business; Chapter 3: Making Money: The Economics of Email |
How to Maximize the Return on Your Email Marketing DollarsReaping the Soft Benefits of Email Marketing; Chapter 4: The Benefits of Permission-Based Email Marketing; Is Your Email Glamorous or Spam-orous?; Adhering to the CAN-SPAM Act; How Four Types of Permission Can Make or Break Your Strategy; Chapter 5: Building a Quality Email List; Finding Places to Make Valuable Connections; Mapping Out Your Connection Points; Tips for Maximizing Email Address Collection; Chapter 6: Making Your Email List More Valuable; Strike While the Iron Is Hot; Increasing the Value of a List over Time |
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Chapter 7: The Three Rules of Valuable Email ContentRule 1: Work Off a Plan; Rule 2: It's Not About You; Rule 3: Choose a Variety of Sources for Your Content; Chapter 8: Creating Email Content That Leads to Action; Tying Email Content to Your Objectives; Writing Great Email Content; Calling for Action with Your Email Content; Inserting Action Links in Your Emails; Chapter 9: Looking Professional: Choosing an Effective Email Format; Determining Content-Appropriate Formats; Branding Emails Consistently; Ten Email Formats Every Business Should Know About |
Chapter 10: Making Introductions: Subject Lines, From Lines, and FrequencyEmail From Lines: Do I Know You?; Subject Lines: Do I Care?; Email Frequency and Length: Do I Have Time?; Chapter 11: Email Filters and Other Delivery Challenges; Email Filtering, Bouncing, and Blocking; Maximizing Delivery: Nontechnical Issues; Maximizing Delivery: Technical Issues; Chapter 12: Tracking and Improving Email Campaigns; Why Tracking Is Important for Building Relationships; How Tracking Works; What to Do About Tracking Data; Chapter 13: Collecting More Feedback with Surveys |
The Benefits of Ongoing FeedbackHow to Ask the Right Questions; Four Key Places to Collect Feedback; Chapter 14: Getting Beyond the Inbox; Creating and Managing an Email Archive; The Benefits of an Email Archive; About the Author; About Constant Contact; Index |
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Sommario/riassunto |
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The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy-or an annoying waste of your customer's time-depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles |
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