1.

Record Nr.

UNINA9910791853403321

Titolo

Beyond the consumption bubble / / edited by Karin M. Ekstrom and Kay Glans

Pubbl/distr/stampa

New York : , : Routledge, , 2011

ISBN

1-136-85944-6

1-136-85945-4

1-283-04243-6

9786613042439

0-203-83586-7

Descrizione fisica

1 online resource (275 p.)

Collana

Routledge interpretive marketing research ; ; 13

Altri autori (Persone)

EkstromKarin M

GlansKay <1951->

Disciplina

339.4/7

Soggetti

Consumption (Economics)

Consumption (Economics) - Social aspects

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

pt. 1. Editor's introduction -- pt. 2. A changing society -- pt. 3. Changing consumer roles -- pt. 4. The consumption bubble and beyond?

Sommario/riassunto

Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable. In the field of consumption research there is need for analytical rigor based on theory and empirical evidence as well as discussions that will inspire readers to ask