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1. |
Record Nr. |
UNINA9910132327603321 |
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Autore |
Gilbert Richard L. |
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Titolo |
I Was a Mad Man |
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Pubbl/distr/stampa |
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New York N.Y, : Diversion Books |
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ISBN |
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1-62681-080-X |
1-62681-002-8 |
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Descrizione fisica |
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1 online resource (254 p.) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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When the Greatest Generation came marching home, they buckled right down to work. I WAS A MAD MAN is the story of one of those men.Richard L. Gilbert, born in New York, devoted Giants fan in the cheap seats of Coogan's Bluff, CCNY grad, soldier, returned home in 1946. He needed a job. He found one in advertising. You don't know his name (yet) but you'll recognize his work.In a 40-year career Richard Gilbert and his intrepid staff of copywriters, designers and artists at Gilbert Advertising changed how Americans thought about fur coats, foreign languages, cars, perfume and the Vietnam War.Gilbert Advertising wasn't the biggest shop on Madison Avenue but it was influential beyond its size. From encouraging the Metropolitan Opera to offer less than full season subscriptions (unheard of till 1971) in the Met's first ad campaign; to persuading people Renault had mended its ways (a Renault for the people who swore they'd never buy another); to tweaking the tail of the Russian Bear (Premier Kosygin, we'd like to give you a free tuxedo); London Fog rainwear; Berlitz Language school, and Club Med, Gilbert Advertising was the creator of iconic pop culture images that remain fresh and persuasive years later.Along the way Richard Gilbert spearheaded the ad campaign that helped end the Vietnam War (The First American Ballot on the War; Some Toys Hate War) and helped litigate protection of commercial free speech. Armed only with a pencil, and the indomitable American can-do spirit, Richard |
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Gilbert marched up Madison Avenue into history.This is his story, and ours. |
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2. |
Record Nr. |
UNINA9910791732503321 |
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Autore |
Mak Geertje |
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Titolo |
Doubting sex [[electronic resource] ] : inscriptions, bodies and selves in nineteenth-century hermaphrodite case histories / / Geertje Mak |
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Pubbl/distr/stampa |
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Manchester ; ; New York, : Manchester University Press, 2012 |
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ISBN |
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1-84779-469-6 |
1-78170-262-4 |
1-84779-429-7 |
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Descrizione fisica |
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1 online resource (297 p.) |
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Disciplina |
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Soggetti |
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Intersexuality - History |
Gender identity - History |
Sex role - History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction -- Inscription. Secrecy and disclosure: politics of containment -- Early sex reassignments and the absence of a sex of self -- Herculine Barbin -- Body. How to get the semen to the neck of the womb -- Justine Jumas: conflicting body politics -- The dislodgement of the person -- Self. Sex assignment around 1900: from a legal to a clinical issue -- The turn inwards -- Scripting the self: N. O. Body's autobiography -- Conclusion. |
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Sommario/riassunto |
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"An adolescent girl is mocked when she takes a bath with her peers, because her genitals look like those of a boy. A couple visits a doctor asking to 'create more space' in the woman for intercourse. A doctor finds testicular tissue in a woman with appendicitis, and decides to keep his findings quiet. These are just a few of the three hundred European case histories of people whose sex was doubted during the long nineteenth century that Geertje Mak draws upon in her remarkable new book. How did people deal with such situations? How did they |
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decide to which sex a person should belong? This groundbreaking analysis of clinical case histories shows how sex changed from an outward appearance inscribed in a social body to something to be found deep inside body and self. A fascinating, easy to follow, yet sophisticated argument addressing major issues of the history of body, sex, and self, this volume will fit advanced undergraduate courses, while challenging specialists."--Publisher's website. |
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