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Record Nr. |
UNINA9910791708503321 |
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Autore |
Potter W. James |
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Titolo |
Arguing for a general framework for mass media scholarship [[electronic resource] /] / W. James Potter |
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Pubbl/distr/stampa |
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ISBN |
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1-4522-7872-5 |
1-4129-6471-7 |
1-4833-2986-0 |
1-4416-5524-7 |
1-4522-1589-8 |
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Descrizione fisica |
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1 online resource (xxii, 394 p.) |
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Disciplina |
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Soggetti |
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Mass media - Research - History |
Mass media - Research - Methodology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 326-366) and indexes. |
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Nota di contenuto |
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Cover; Brief Contents; Detailed Contents; Preface; Part I - Introduction; Chapter 1 - Why Do We Need a General Framework?; Chapter 2 - Introduction to the General Framework; Part II - Explaining the Media Organizations Facet; Chapter 3 - Mass Media Organizations Line of Thinking; Chapter 4 - Business Strategies; Chapter 5 - Marketing Strategies; Chapter 6 - Employment Strategies; Part III - Explaining the Media Audiences Facet; Chapter 7 - Media Audience Line of Thinking; Chapter 8 - Audience Cognitive Algorithms; Chapter 9 - Audience: Filtering Media Messages |
Chapter 10 - Audience: Meaning MatchingChapter 11 - Audience: Meaning Construction; Part IV - Explaining the Media Messages Facet; Chapter 12 - Media Message Line of Thinking; Chapter 13 - Message Formulas and Conventions-General; Chapter 14 - Message Formulas and Conventions by Genre; Chapter 15 - Critique of Media Message Scholarship; Part V - Explaining the Media Effects Facet; Chapter 16 - Media Effects Line of Thinking; Chapter 17 - Conceptualizing Media Influence and Media Effects; Chapter 18 - Designing Media Effects Studies; Part VI - Conclusion |
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