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1. |
Record Nr. |
UNINA9910791650403321 |
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Autore |
Baron Nancy <1964-, > |
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Titolo |
Escape from the ivory tower : a guide to making your science matter / / Nancy Baron ; with contributions by Liz Neeley and the COMPASS team |
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Pubbl/distr/stampa |
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Washington : , : Island Press, , 2010 |
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©2010 |
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ISBN |
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Descrizione fisica |
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1 online resource (270 pages) |
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Disciplina |
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Soggetti |
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Communication in science |
Science news |
Scientists - Vocational guidance |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references (pages 233-238) and index. |
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Nota di contenuto |
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The scientist communicator. Introduction ; The decision to speak out -- A clash of cultures. What you need to know about journalists ; Tell me a story : what journalists want from you ; What the changing world of the media means for you ; What you need to know about policymakers ; Inform my decision : what policymakers want from you -- The how-to toolkit. Deliver a clear message ; Ace your interview ; Fine-tune for radio and television ; Reach out instead of waiting ; Promote a paper ; Enter the political fray -- Becoming an agent of change. After the splash, the backlash ; Leading the way : ten steps to success. |
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2. |
Record Nr. |
UNINA9910784537403321 |
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Autore |
Tracy Brian |
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Titolo |
Crunch point [[electronic resource] ] : the 21 secrets to succeeding when it matters most / / Brian Tracy |
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Pubbl/distr/stampa |
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New York, : American Management Association, c2007 |
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ISBN |
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1-281-12867-8 |
9786611128678 |
0-8144-3013-9 |
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Descrizione fisica |
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1 online resource (127 p.) |
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Disciplina |
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Soggetti |
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Success in business |
Entrepreneurship |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Stay calm -- Be confident in your abilities -- Dare to go forward -- Get the facts -- Take control -- Cut your losses -- Manage the crisis -- Communicate constantly -- Identify your constraints -- Unleash your creativity -- Focus on key result areas -- Concentrate on priorities -- Counterattack! -- Generate cash flow -- Care for your customers -- Close more sales -- Keep things simple -- Conserve your energy -- Make your connection -- Character is king -- Pull it all together. |
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Sommario/riassunto |
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It’s inevitable: no matter what industry, no matter how well run the company or department, unexpected problems emerge, setbacks occur, and crises arise. The difference between success and failure during these crucial moments is in how (and whether) one rises to the occasion. In Crunch Point, success expert Brian Tracy lets readers in on the secrets to shining in the kind of tough situations that make others fall apart. Written in Tracy’s trademark direct style, each short, to-the-point chapter is packed with powerful techniques that will enable readers to deal swiftly and effectively with any difficulty that comes their way. The book presents proven strategies to: * stay calm * take control of the problem * communicate clearly and quickly with key people * project confidence and authority * eliminate barriers blocking a speedy resolution * focus on key result areas * tap one’s inner |
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reserves of energy and strength * and much more! With Crunch Point, readers will not only learn how to survive the most stressful and difficult situations -- but thrive in the face of tremendous pressure and come out a winner. |
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