Encyclopaedia of mass media . Vol. I [[electronic resource] /] / edited by M.A. Khan

• Record Nr.: UNINA9910791413103321
• Pubbl/distr/stampa: Mumbai [India], : Himalaya Books Pvt. Ltd., 2010
• ISBN: 1-282-84889-5; 9786612848896; 93-5043-936-0; 1-4416-7862-X
• Descrizione fisica: 1 online resource (1065 p.)
• Collana: Encyclopaedia of mass media
• Altri autori (Persone): KhanM. A
• Disciplina: 302.2303
• Soggetti: Mass media
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di bibliografia: Includes bibliographical references (p. [351]-362).
• Nota di contenuto: Vol 1 COVER; Contents; Introduction; Historical Background; Fast Progress; Role in Revolution; Freedom Movement; Nationalists in Polity; Advocates of Freedom; Liberty and Obligations; Champions of Nationalism; The Great Pioneer; Double Effect; Newspapers after Independence; Rising to Occasion; Various Dimensions; New Trends; Future View; Apex Office; Press Council's Role; Bibliography; Vol 2 COVER; Contents; Genesis of News; Theory of News; Making News; Presentation of News; Progress of News; Communicating News; Importance of News; Methods of Writing; Writing with Creativity; Feature Writing; Writing for MagazinesPurposeful Writing; Formal Presentation; Printing Technology; Process of Printing; Bibliography; Vol 3 COVER; Contents; Revolution in Information; Development of Electronic Media; Growth and Progress; Technological Progress; Technological Importance; Functional Technology; Role of Internet; Functioning of Television; Method of Telecasting; Role of Television; Radio Broadcasts; Importance of Celluloid; Bibliography
• Sommario/riassunto: In modern times, Mass Media is one of the most vital sectors in any society or economy. Mass media can be used for various purposes, like `advocacy1 for both business and social concerns. Enrichment and ; education - traditionally through performances like acting, music, and sports along with reading and Public Service announcements. Another aspect of Mass Media is mainstream media, which implies ability to transmit tacit knowledge,with a bias - political or otherwise, - towards favouring a certain individual outcome or resolution of an event. This view of central media can be contrasted with la