1.

Record Nr.

UNINA9910791194103321

Autore

Ponzanesi S

Titolo

The Postcolonial Cultural Industry [[electronic resource] ] : Icons, Markets, Mythologies / / by S. Ponzanesi

Pubbl/distr/stampa

London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2014

ISBN

1-137-27259-7

Edizione

[1st ed. 2014.]

Descrizione fisica

1 online resource (281 p.)

Classificazione

LIT004010LIT004120LIT008000

Disciplina

809/.93358

Soggetti

Oriental literature

Languages

Language and languages

Literature—Philosophy

Culture—Study and teaching

Literature   

Fiction

Asian Literature

Asian Languages

Literary Theory

Cultural Theory

Postcolonial/World Literature

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Cover; Contents; List of Illustrations; Acknowledgements; Introduction; 1 The Postcolonial Cultural Industry: Notes on Theory and Practice; 2 Literary Prizes and the Award Industry; 3 Boutique Postcolonialism: Cultural Value and the Canon; 4 Advertising the Margins: Translation and Minority Cultures; 5 The Adaptation Industry: The Cultural Economy of Postcolonial Film Adaptations; 6 Postcolonial Chick Lit: Postfeminism or Consumerism?; Notes; Selected Bibliography; Index

Sommario/riassunto

The Postcolonial Cultural Industry makes a timely intervention into the field of postcolonial studies by unpacking its relation to the cultural industry. It unearths the role of literary prizes, the adaptation industry



and the marketing of ethnic bestsellers as new globalization strategies that connect postcolonial artworks to the market place.