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Record Nr. |
UNINA9910791160903321 |
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Autore |
Brewster Ernest |
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Titolo |
Business relationship manager : careers in IT service management / / Ernest Brewster |
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Pubbl/distr/stampa |
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Swindon, England : , : BCS, , 2014 |
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©2014 |
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ISBN |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (191 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Information technology - Management |
Management information systems |
Relationship marketing - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Advert Page; Copyright Page; CONTENTS; LIST OF FIGURES AND TABLES; AUTHOR; 1 INTRODUCTION; 2 INTRODUCTION TO BUSINESS RELATIONSHIP MANAGEMENT; 3 THE BUSINESS RELATIONSHIP MANAGER; GOALS AND OBJECTIVES; BRM RESPONSIBILITIES; SKILLS, COMPETENCIES AND KNOWLEDGE; INTERFACES AND DEPENDENCIES; 4 TOOLS, METHODS AND TECHNIQUES; STANDARDS; GOOD PRACTICE FRAMEWORKS, PROCEDURES AND PROCESSES; TOOLS AND INFORMATION; METRICS AND PERFORMANCE; 5 CAREER PROGRESSION AND RELATED ROLES; ORIGINS; CONTINUING PROFESSIONAL DEVELOPMENT (CPD); CAREER PROGRESSION - WHERE NEXT? |
6 A WEEK IN THE LIFE OF A BRM - A CASE STUDYCONTEXT; A WEEK IN THE LIFE; REFERENCES; INDEX; Advert Page; Back Cover |
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Sommario/riassunto |
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Business relationship management (BRM) is crucial for building and maintaining strong relationships between a service provider and customer. This highly accessible introduction to the role of a BRM manager gives practical guidance to those new to the role or interested in getting a better understanding of what it entails. |
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