1.

Record Nr.

UNINA9910791057703321

Titolo

Semiotics and visual communication : concepts and practices / / edited by Evripides Zantides ; contributors Ralph Ball [and thirty two others]

Pubbl/distr/stampa

Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2014

©2014

ISBN

1-4438-5930-3

Descrizione fisica

1 online resource (352 p.)

Disciplina

701.03

Soggetti

Art and society

Semiotics

Visual communication

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di contenuto

TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; PREFACE; ACKNOWLEDGEMENTS; CHAPTER ONE; EMBEDDED, INTROSPECTIVE AND POETICNARRATIVES IN 3-DIMENSIONAL DESIGN; HOW TYPE CANMOVE US-TYPE IN THE ENVIRONMENT; DOUBLE WRITINGIN ARCHITECTURAL DESIGN; CHAPTER TWO; THE RENAISSANCEOF ACADEMIC PUBLISHING; MARKETING SEMIOTICS APPLIEDTO THE DESIGN OF INTEGRATEDGRAPHIC COMMUNICATION SYSTEMS; (DE)CODING THE FABRIC OF THE EUROPEANYEARS' VISUAL REPRESENTATIONS; INTERSEMIOTIC TRANSLATIONIN ADVERTISING DISCOURSE; THE GREEK-CYPRIOT DIALECT IN WRITING; CHAPTER THREE; SIGNS AT THE INTERFACE

LUDIC AND SOCIAL MEDIA INTERACTIONDESIGN PRINCIPLES IN SMART CITYDEVELOPMENTTYPOGRAPHY AND LANGUAGE; FILM AND NEW ARTMEDIA SEMIOTICS; KINETIC TYPOGRAPHY; CHAPTER FOUR; 100 THINGS; VISUAL DIASPORAS; THE DEVELOPMENT OF A VISUAL LITERACYCOURSE IN HIGHER EDUCATION; "MY FIRST EXPERIMENT" "MY FIRST EX"; DEVELOPING STUDENTS' VISUAL DESIGNCOMPETENCE THROUGH SITUATEDLITERACY PRACTICES; THE QUEST FOR "VISUAL THINKING"AND THE DOUBLE BIND OF EDUCATION; PROJECTMY CITYMY PLACE; THE RECEIVER IS THE MESSAGE?; ACOURSE IN VISUAL



COMMUNICATION; CHILDREN ARE PAINTING INSCRIPTIONS; CHAPTER FIVE

MARKS, SIGNS AND IMAGESSHOWING SAYING; CONTRIBUTORS LIST

Sommario/riassunto

This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic...