1.

Record Nr.

UNINA9910790970603321

Autore

Krueger Richard A

Titolo

Analyzing & reporting focus group results [[electronic resource]. /] / Richard A. Krueger

Pubbl/distr/stampa

London, : SAGE, 1997

ISBN

1-5063-3917-4

1-4833-2815-5

1-4522-5001-4

Descrizione fisica

1 online resource (xix, 138 p.)

Collana

Focus group kit ; ; v. 6

Disciplina

001.433

Soggetti

Focus groups

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and indexes.

Nota di contenuto

part I. The foundation -- part II. Doing analysis -- part III. Sharing results.

Sommario/riassunto

This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.