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Record Nr. |
UNINA9910790942803321 |
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Autore |
Benoit William L. |
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Titolo |
A functional analysis of political television advertisements / / William L. Benoit |
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Pubbl/distr/stampa |
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Lanham, Maryland ; ; Plymouth, England : , : Lexington Books, , 2014 |
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©2014 |
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ISBN |
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1-4985-2535-0 |
0-7391-8899-2 |
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Descrizione fisica |
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1 online resource (249 p.) |
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Disciplina |
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Soggetti |
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Advertising, Political - United States |
Television in politics - United States |
Political campaigns - United States |
Presidents - United States - Election |
United States Politics and government 1945-1989 |
United States Politics and government 1989- |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Contents; Preface; PART I. PRELIMINARIES; Chapter 1. Introduction: Political Television Spots; Chapter 2. Method: The Functional Approach to Political Advertising; PART II. PRESIDENTIAL CAMPAIGNS; Chapter 3. In the Beginning: 1952, 1956; The Democrats Ascend: 1960, 1964; Chapter 4. Nixon's Return: 1968, 1972; After Watergate: 1976, 1980; Chapter 5. Republicans in Control: 1984, 1988; The End of the Millennium: 1992, 1996; Chapter 6. George W. Bush in the Oval Office: 2000, 2004; Barack Obama, African-American President: 2008, 2012; Chapter 7. Primary Campaigns: Who Shall Lead Us? |
Chapter 8. Political Television Spots from Third-Party Candidates: Another ChoicePART III. OTHER CAMPAIGNS; Chapter 9. Other Theories and Political Television Spots; Chapter 10. Nonpresidential and Non-U.S. Television Spots; PART IV. COMPARISONS; Chapter 11. Trends and Contrasts of Political Television Spots; Chapter 12. Development of Political Television Spots; Chapter 13. Conclusion; Bibliography; Index of Topics; Index of Authors; About the Author |
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Sommario/riassunto |
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A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time. |
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