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Record Nr. |
UNINA9910790915703321 |
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Autore |
McDonald Malcolm |
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Titolo |
Pocket guide to selling products and services / / Malcolm H.B. McDonald and Peter Morris |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2011 |
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ISBN |
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1-138-16762-2 |
1-317-85627-9 |
1-315-83157-0 |
1-317-85628-7 |
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Edizione |
[Pocket book edition.] |
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Descrizione fisica |
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1 online resource (96 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Orinally published as: Selling products and services / Malcolm H.B. McDonald and Peter Morris. 1991. |
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Nota di contenuto |
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Cover; Original Title; Title; Copyright; Contents; Introduction; Chapter 1 - Problems Associated with Selling; Chapter 2 - Reaching the Customer; Chapter 3 - The Interview; Chapter 4 - Benefit Selling; Chapter 5 - Objections; Chapter 6 - Closing the Sale |
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Sommario/riassunto |
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First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company. |
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