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1. |
Record Nr. |
UNINA9910790888003321 |
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Autore |
Guetebier Amber |
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Titolo |
The poetry oracle [[electronic resource] /] / written and edited by Amber Guetebier & Brenda Knight |
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Pubbl/distr/stampa |
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San Francisco, CA, : CCC Pub., c 2008 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (290 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Poetry |
Spirituality |
Metaphysics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Compilation of excerpts of poetry. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Cover; Copyright Page; Table of Contents; Introduction; How to Use the Poetry Oracle; The Poetry Oracle; Acknowledgments; Bibliography; Other Books by CCC Publishing; Back Cover |
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Sommario/riassunto |
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Combining poetry with divination, this collection resurrects the ancient Greek art of Rhapsodomancy, or divining one's fortune or destiny through the use of poetry or verse. Harkening back to antiquity, when Polyhymnia; the muse of sacred poetry and Calliope; the muse of epic poetry; were invoked for guidance, each page of this anthology contains three poetic excerpts, chosen; for their; oracular wisdom. Readers are asked to contemplate a question and then randomly select an excerpt, which will offer revelations and inspiration for further contemplation. Excerpt |
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2. |
Record Nr. |
UNINA9911020049403321 |
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Autore |
Weber Larry |
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Titolo |
Marketing to the social web : how digital customer communities build your business / / Larry Weber |
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Pubbl/distr/stampa |
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Hoboken, NJ, : John Wiley & Sons, c2009 |
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ISBN |
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9786612113369 |
9781282113367 |
1282113364 |
9781118258125 |
1118258126 |
9780470440292 |
0470440295 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (267 p.) |
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Disciplina |
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Soggetti |
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Internet marketing |
Online social networks |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 231-238) and index. |
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Nota di contenuto |
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The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The |
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social networks strategy (connecting with a click) -- Does facebook matter? (to marketers) -- Living and working in web 4.0 (it's right around the corner). |
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Sommario/riassunto |
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An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion |
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