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1. |
Record Nr. |
UNINA9910790627903321 |
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Autore |
Pinson Linda |
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Titolo |
Anatomy of a business plan [[electronic resource] ] : the step-by-step guide to building a business and securing your company's future / / Linda Pinson |
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Pubbl/distr/stampa |
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Tustin [California] : , : Out Of Your Mind-- And Into The Marketplace, , [2014] |
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©2014 |
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ISBN |
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Edizione |
[Eighth edition.] |
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Descrizione fisica |
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1 online resource (386 p.) |
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Disciplina |
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Soggetti |
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Business planning |
New business enterprises - Planning |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Anatomy of a Business Plan - 8th edition eBook; Copyright & License Page; Book and Software Testimonials; About the Author; Dedication and Acknowledgments; Table of Contents; Automate Your Business Plan Software; Preface; Chapter 1 - Business Plan Considerations; Why Do You Need a Business Plan?; What Do Lenders and Investors Look For?; The Key to Effective Writing; Develop an Exit Strategy; Where is the Finish Line?; What are Some of the Forms of Exit?; Make Decisions Based on Your Exit Strategy; Exit Planning Just Makes Good Sense!; Developing Financial Assumptions |
What are Financial Assumptions?Adding Financial Assumption Explanations; What Is the Process for Developing Your Assumptions?; Nonprofit Organizations; Business Planning for Your Nonprofit; How to Use the Nonprofit Chapter; Summary of Steps to E-tailing; Chapter 2 - The Cover Sheet and Table of Contents; The Cover Sheet; Sample Cover Sheet; The Table of Contents; Chapter 3 - Executive Summary; What is an Executive Summary?; Two Example Executive Summaries; Chapter 4 - Part I The Organizational Plan; Section I: Summary of the Business; Section II: Products or Services |
Section III: Administrative PlanLocation; Legal Structure; Management and Personnel; Accounting and Legal; Insurance; Security; Intellectual |
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Property; Summary; Chapter 5 - Part II The Marketing Plan; Section I: Overview and Goals of a Marketing Strategy; Definition of a Marketing Strategy; Goals of Your Marketing Strategy; Section II: Market Analysis; Identify Target Markets; Research Your Competition; Assess Market Trends; Conduct Market Research; Section III: Contents of Your Marketing Strategy; General Description; Method of Sales and Distribution; Packaging; Pricing Policy; Branding |
Database MarketingSales Strategies; Sales Incentives/Promotions; Advertising Strategies; Public Relations; Networking; Section IV: Customer Service; Section V: Implementation of Marketing Strategy; In-House Responsibilities; Out-sourced Functions; Section VI: Assessment of Marketing Effectiveness; The Product-Market Analysis by Donald McCrea; Components of a Successful Multi-Media Marketing Strategy; Using Social Media to Build Your Business by Jan Norman; What Does 'Social Media' Mean?; Social Media Use Grows; Social Media Supplement (not Replace) Your Marketing Plan; Types of Social Media |
Different Ways to Use Social MediaMarketing Plan Outline; Chapter 6 - Part III Financial Documents; Purpose of Financial Documents; Types of Financial Documents; How to Proceed; Section I: Statements of Financial Needs & Uses of Funds from a Lender or Investor; Summary of Financial Needs; Loan Fund Dispersal Statement; Sample Summary of Financial Needs & Loan Fund Dispersal Statement; Section II: Pro Forma Statements; Pro Forma Cash Flow Statement (Budget); Cash to be Paid Out Worksheet; Sources of Cash Worksheet; How to Complete a Pro Forma Cash Flow Statement |
Example Pro Forma Cash Flow Statement |
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Sommario/riassunto |
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Used by more than 1.5 million business owners since its original publication, the new edition of this classic how-to guide provides any entrepreneur the tools to create a well-constructed business plan. All steps are included-from initial considerations to envisioning the organizational structure to creating a growth-powering marketing plan and building for the future with airtight financial documents. The book offers proven, step-by step advice for developing and packaging the components of the plan and keeping them up to date, including cover sheets, table of contents, executive summary, |
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2. |
Record Nr. |
UNINA9910850804803321 |
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Titolo |
Thomas's Massachusetts spy, or, Worcester gazette |
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Pubbl/distr/stampa |
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Worcester, Mass., : I. Thomas, 1811-1821 |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Newspapers. |
Worcester (Mass.) Newspapers |
Worcester County (Mass.) Newspapers |
Massachusetts Worcester |
Massachusetts Worcester County |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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