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Record Nr. |
UNINA9910790418103321 |
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Autore |
Smith-Howard Kendra |
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Titolo |
Pure and modern milk : an environmental history since 1900 / / Kendra Smith-Howard |
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Pubbl/distr/stampa |
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Oxford : , : Oxford University Press, , [2013] |
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©2014 |
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ISBN |
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0-19-930730-X |
0-19-989913-4 |
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Descrizione fisica |
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1 online resource (240 p.) |
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Disciplina |
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Soggetti |
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Dairy products industry - United States - History |
Milk - Quality - United States - History - 20th century |
Dairy products - United States |
Dairy products - United States - Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Reforming a perilous product : milk in the Progressive Era -- Balancing the goods of nature : butter in the interwar period -- Purer streams and predictable profits : dairy waste at mid-century -- From the ice cream aisle to the bulk tank : the postwar landscape of mass production -- Reassessing the risks of nature : milk after 1950 -- Epilogue. |
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Sommario/riassunto |
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Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars ""Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability,"" writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an |
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