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1. |
Record Nr. |
UNINA9910145259103321 |
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Autore |
Ryans Adrian B. <1945-> |
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Titolo |
Beating low cost competition [[electronic resource] ] : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans |
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Pubbl/distr/stampa |
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Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
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ISBN |
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0-470-68761-4 |
1-119-20650-2 |
1-282-34949-X |
9786612349492 |
0-470-74522-3 |
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Descrizione fisica |
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1 online resource (274 p.) |
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Disciplina |
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Soggetti |
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Product management |
Price cutting |
Brand choice |
Brand name products |
Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index |
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Sommario/riassunto |
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Low cost competitors, who offer "good enough" products and services |
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at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. It's only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals a |
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2. |
Record Nr. |
UNINA9910790351103321 |
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Autore |
Symington Neville |
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Titolo |
The Spirit of Sanity / / Neville Symington |
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Pubbl/distr/stampa |
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London : , : Taylor and Francis, , 2018 |
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ISBN |
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0-429-92230-2 |
0-429-90807-5 |
0-429-48330-9 |
1-280-68612-X |
9786613663061 |
1-84940-329-5 |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (208 p.) |
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Disciplina |
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Soggetti |
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Psychoanalysis |
Spirituality |
Mental health |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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COVER; CONTENTS; PREFACE; Introductory remarks; MEDITATION ONE An ontology for sanity; MEDITATION TWO Freedom and survival; MEDITATION THREE A pattern of madness; MEDITATION FOUR Emotional action and strengthening of the ego; MEDITATION FIVE God and the worm; MEDITATION SIX Trauma and attachment; MEDITATION SEVEN How our technique is affected by this outlook; MEDITATION |
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EIGHT The spirit of sanity: discussion of central issues; Closing remarks; APPENDIX B An exegesis of conscience in the works of Freud; APPENDIX C Envy: a psychological analysis; APPENDIX D "I feel a fraud"; REFERENCES |
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Sommario/riassunto |
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"A rare and unusual consideration of the spiritual dimensions of sanity from a psychoanalytic perspective, this transcription of a series of seven lectures delivered at the Tavistock Clinic capture the spontaneity and immediacy of the interplay between one of the world's most eminent psychoanalysts and an audience of his peers. The author of the established psychoanalytic classics Emotion and Spirit, Narcissism: A New Theory; and The Analytic Experience here brings his characteristic insight and innovation to the question of how the traditional Freudian view of religious belief as neurotic or illusory can be reconciled with a way of taking up psychoanalytic work without abandoning the spiritual dimension to life."--Provided by publisher. |
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