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Record Nr. |
UNINA9910789884903321 |
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Autore |
Marek Kate |
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Titolo |
Using web analytics in the library [[electronic resource] /] / Kate Marek |
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Pubbl/distr/stampa |
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Chicago, Ill., : ALA TechSource, 2011 |
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ISBN |
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1-283-37027-1 |
9786613370273 |
0-8389-9236-6 |
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Descrizione fisica |
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1 online resource (58 p.) |
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Collana |
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Library technology reports, , 0024-2586 ; ; v. 47, no. 5 |
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Disciplina |
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Soggetti |
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Web usage mining |
Internet users - Statistics - Data processing |
Library administration |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Cover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices |
Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes |
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Sommario/riassunto |
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In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively. |
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