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Record Nr. |
UNINA9910789733503321 |
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Autore |
Devereux Mary M |
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Titolo |
Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith |
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Pubbl/distr/stampa |
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Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 |
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ISBN |
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1-283-40156-8 |
9786613401564 |
1-118-17934-X |
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Descrizione fisica |
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1 online resource (242 p.) |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Public relations - Pacific Area |
Public relations - Asia |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Public Relations in Asia Pacific: Communicating Effectively Across Cultures; Contents; PREFACE; CHAPTER 1: Public Relations in Asia Pacific; You Can't Just ''Spin'' an Issue or Do a ''PR Exercise''; Labeling a Profession; Exploding the Myths of Public Relations; PR as a One-Stop Communication Shop; Acknowledgment of Achievement; Longevity and Sustainability of PR; Model PR; Locating Public Relations in the Asia Pacific Context; Asia Pacific Model; CHAPTER 2: Public Relations Strategy; A Management Function; A Worked Example; CHAPTER 3: Connecting with the Media; The Media and Democracy |
So What is Media Relations?A Recipe for News; Media Releases; Photographs; Media Conferences and Briefings; Media Interviews; Media Kits; Feature Articles; Op-Eds; Letters to the Editor and Responses to Online Content; VNRs, ANRs, and B-Roll; Giving Good E-mail; The Best Time to Contact a Reporter; CHAPTER 4: Public Relations and Branding:PR as a Complete Brand-Building Toolbox; Public Relations and Marketing Battle It Out; All About the Brand; A Holistic Public Relations Approach; Branding the Bottom Line; CHAPTER 5: Building and Defending Corporate Reputation |
Developing a Corporate Reputation Program CEOs in the Spotlight; |
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CHAPTER 6: Marketing to Asia Pacific Consumers and Businesses; Estranged Bedfellows; Mind Your Ps; Diffusion of Information; Brand Relationships; Value of the Brand in Asia; Business-to-Business Marketing; CHAPTER 7: The Role of Public Affairs in Asia Pacific; Public Affairs Explained; Direct and Indirect Lobbying; Elements of a Public Affairs Campaign; Role of Government Relations; Why We Need Public Affairs; CHAPTER 8: Managing Issues and Communicating in a Crisis; What Is Issues Management?; Facing a Crisis-The 30:70 Equation |
Crisis Landmarks The 5Cs; How Asia Used to Think; Sacrificing the Short Term for the Long-Term Benefit; The Three Phases of a Crisis; CHAPTER 9: Talking to Ourselves; Internal and Change Communications; What Difference Will Communication Make?; The Critical Management of Organizational Change; CHAPTER 10: Corporations Taking Responsibility; What is Corporate (Social) Responsibility?; What is at Stake?; The Trust Bank; Three Areas of CSR; Partnership with Public Relations; ''Triple Bottom Line'' Reporting; The Four Principles of PR and CSR |
CHAPTER 11: The Big Three-Investor Relations, Healthcare Communications, and Technology Communications Investor Relations: Show Me the Money; Treating the Communications Patient; Turning Technospeak into Everyday Talk; CHAPTER 12: The Digital Generation; Everyone's a Hack; Social Media; Meet Joe Blog; Digital Media Tools; Social Media Minefields; Social Networks; Virtual Lifestyles; Resistance is Useless; CHAPTER 13: You'll Never Walk Alone; Toward Integration; PR Comes into Its Own; Revisiting PR as a One-Stop Shop; CHAPTER 14 Measuring Achievement; The ''IOIO'' Model of Measurement |
Advertising Value Equivalency (AVE) |
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Sommario/riassunto |
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Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world's fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It's a "must" read for those interested in public relations careers and those new to the profession; and it's a |
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2. |
Record Nr. |
UNINA9910818176203321 |
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Autore |
Stonov Dmitriĭ <1898-1962, > |
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Titolo |
The Raskin family / / Dmitry Stonov ; translated by Konstantin Gurevich and Helen Anderson |
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Pubbl/distr/stampa |
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Boston : , : Cherry Orchard Books, an imprint of Academic Studies Press, , [2019] |
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©2019 |
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ISBN |
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Descrizione fisica |
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1 online resource (224 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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The Raskin Family was first published in Russian in 1929, in Moscow. |
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Nota di contenuto |
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Frontmatter -- CONTENTS -- ABOUT THE AUTHOR -- PART ONE -- PART TWO -- PART THREE -- IN PLACE OF AN EPILOGUE -- PHOTOGRAPHS |
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Sommario/riassunto |
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"Meyer Raskin is a wealthy Jewish entrepreneur running a large agricultural estate in Belarus on the western outskirts of the Russian Empire in the early 20th century. His wife Chava feels out of place and yearns for the quiet life of a Jewish shtetl. Together they have six children, some of whom help their father on the estate, while others are more interested in pursuing education or getting involved in revolutionary politics. Their lives are interrupted first by the Russian revolution of 1905 and later by World War I, which eventually turns them all into refugees. This is an autobiographical novel based on the author's family"-- |
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