In the twentieth century, production and consumption rapidly grew, accompanied by businessesa frantic search for new markets. Many new institutions, corporations, interest groups, research organizations, trade groups, shops, and laboratories were involved in the search. Twentieth-century European mass consumption did not exist; it had to be projected, represented, constructed, and produced. In other words, mass consumption involved sustained work on the part of producers and consumers. By applying the concepts of mediation and mediation junction this book shows how consumption and economic pro |