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Record Nr. |
UNINA9910789707303321 |
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Autore |
Harwood John <1977-> |
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Titolo |
The interface [[electronic resource] ] : IBM and the transformation of corporate design, 1945/1976 / / John Harwood |
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Pubbl/distr/stampa |
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Minneapolis, Minn., : University of Minnesota Press, c2011 |
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ISBN |
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1-4529-4682-5 |
0-8166-7849-9 |
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Descrizione fisica |
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1 online resource (296 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Corporations - United States - History |
Industrial design |
Modern movement (Architecture) - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction: the interface -- Eliot Noyes, Paul Rand, and the beginnings of the IBM design program -- The architecture of the computer -- IBM architecture : the multinational counterenvironment -- Naturalizing the computer : IBM spectacles -- Conclusion : virtual paradoxes. |
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Sommario/riassunto |
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In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Ra |
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