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Record Nr. |
UNINA9910789538403321 |
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Autore |
French Ylva |
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Titolo |
Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French, Sue Runyard |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2011 |
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ISBN |
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1-136-70231-8 |
1-283-16300-4 |
1-136-70232-6 |
9786613163004 |
0-203-81375-8 |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (xviii, 365 pages) : illustrations |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Museums - Marketing |
Museums - Public relations |
Arts - Marketing |
Arts - Public relations |
Cultural property - Marketing |
Cultural property - Public relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources. |
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Sommario/riassunto |
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Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies. |
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