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Record Nr. |
UNINA9910789481703321 |
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Autore |
Heller Steven |
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Titolo |
Stop, think, go, do [[electronic resource] ] : how typography and graphic design influence behavior / / Steven Heller and Mirko Ilić |
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Pubbl/distr/stampa |
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Beverly, Mass., : Rockport Publishers, 2012 |
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ISBN |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (225 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Graphic design (Typography) - Social aspects |
Graphic design (Typography) - History - 21st century |
Graphic arts - Social aspects |
Graphic arts - History - 21st century |
Commercial art - Social aspects |
Commercial art - History - 21st century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION: STOP, GO, READ THIS!""; ""CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired.""; ""CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be.""; ""CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it.""; ""CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences."" |
""CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments.""; ""CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking.""; ""CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education.""; ""CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.""; ""ABOUT THE AUTHORS""; ""ACKNOWLEGMENTS"" |
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Sommario/riassunto |
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This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. |
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