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1. |
Record Nr. |
UNISA990001046070203316 |
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Titolo |
Dizionario di marketing vendita pubblicità, R.P. / Luigi Penati |
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Pubbl/distr/stampa |
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ISBN |
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Edizione |
[4 ed. agg. e ampl.] |
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Descrizione fisica |
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Collana |
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Disciplina |
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Soggetti |
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Marketing -- Dizionari |
Vendite |
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Collocazione |
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COLL.FBM 51 |
COLL.FBM 51 BIS |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910789474503321 |
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Titolo |
Smart'13 : smart materials and structures : selected, peer reviewed papers from the VI Eccomas Thematic Conference on Smart Structures and Materials (SMART'13), June 24-26, 2013, Torino, Italy / / edited by Erasmo Carrera [and three others] |
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Pubbl/distr/stampa |
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Durnten-Zurich, Switzerland : , : Trans Tech Publications, , [2013] |
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©2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (177 p.) |
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Collana |
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Advanced materials research ; ; 745 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Smart materials |
Smart structures |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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SMART'13: Smart Materials and Structures; Preface and Committees; Table of Contents; Three-Dimensional Exact Analysis of Laminated Piezoelectric Plates and Shells; Recent Advances in Computational Methods for Microsystems; Smart Flow Control with Riblets; Optimisation of a Hybrid Energy Scavenger with Piezoelectric/Magnetic Coupling for Sensor-Bearing Units; Mechatronic System Integration Potential for Different Applications; Design of Piezoelectric Sensors for Structural and Health Monitoring Based on the Principle of Virtual Work |
Continuous Dynamic Monitoring of Bridges: Different Perspectives of Application Analysis of Three-Dimensional Piezo-Electric Beams via a Unified Formulation; Giant Displacements in IPMC-Based Structures: A Preliminary Study; Active Moving Polymers and Multifunctional Composites: Shape the Future Structures; Control of Wall Turbulence by Spinning Discs; On Gradient Elasticity and Discrete Peridynamics with Applications to Beams and Plates; Wireless Structural Sensing; Smart Nano-Systems and Inflammatory Reactions; Keywords Index; Authors Index |
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Sommario/riassunto |
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Smart materials and structures is an area of technology which has been |
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around for approximately 30 years or more where materials and structures are augmented by sensing and actuation functionality, and those functions are combined with control elements, all becoming an integral part of the materials and structures considered. This book collects selected Plenary Lectures and Key-Note Lectures from the VI Eccomas Thematic Conference on Smart Structures and Materials (SMART'13), June 24-26, 2013, Torino, Italy. The conference deals with materials and structures that are augmented with sensing and |
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3. |
Record Nr. |
UNINA9910968492103321 |
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Autore |
Kreilkamp Edgar |
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Titolo |
Strategisches Management und Marketing : Markt- und Wettbewerbsanalyse Strategische Frühaufklärung Portfolio-Management / / Edgar Kreilkamp |
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Pubbl/distr/stampa |
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Berlin, : Walter de Gruyter, 1987 |
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ISBN |
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Edizione |
[Reprint 2010] |
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Descrizione fisica |
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1 online resource (620 p.) |
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Collana |
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Marketing Management ; ; 11 |
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Classificazione |
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Disciplina |
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Soggetti |
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Marketing - Management |
Marketing - Decision making |
Strategic planning |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Frontmatter -- I. Grundlegung -- 1. Strategische Unternehmensplanung als Teil des Strategischen Managements -- 2. Die Idee des Portfolio-Managements -- 3. Marktorientierte Unternehmensführung und strategische Marketingplanung -- 4. Integration der verschiedenen strategischen Planungsansätze -- 5. Prozeß der strategischen Planung und Abgrenzung der strategischen Analyse -- II. Umwelt- und Unternehmensanalyse -- 1. Strukturierung der Umwelt- und Unternehmensanalyse -- 2. Analyse der globalen Umwelt und der regulativen Gruppen -- 3. Analyse der Branche -- 4. Analyse der Leistungspotentiale des Unternehmens -- 5. Definition der |
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strategischen Ausgangssituation -- III. Prognose und strategische Frühaufklärung -- 1. Prognose der Entwicklung der Umwelt- und Unternehmenssituation -- 2. Quantitative und qualitative Prognoseverfahren -- 3. Aufbau eines strategischen Frühaufklärungssystems -- 4. Einbeziehung der strategischen Frühaufklärung in die strategische Planung -- IV. Gesamtunternehmensbetrachtung und Portfolio-Management -- 1. Grundlagen der Portfolio-Konzepte -- 2. Darstellung und Diskussion verschiedener Portfolio-Modelle -- V. Die strategische Analyse als Grundlage der Entwicklung von Strategien (Schlußbetrachtung) -- 1. Zusammenhänge zwischen den einzelnen Teilbereichen der strategischen Analyse -- 2. Bedeutung der strategischen Analyse für die Entwicklung von Strategien -- Literaturverzeichnis -- Sachregister -- Backmatter |
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Sommario/riassunto |
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Strategisches Management Und Marketing: Markt- Und Wettbewerbsanalyse, Strategische Fr Haufkl Rung, Portfolio-Management |
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4. |
Record Nr. |
UNINA9910411947103321 |
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Autore |
Westlake Martin |
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Titolo |
The European Union's New Foreign Policy / / edited by Martin Westlake |
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Pubbl/distr/stampa |
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2020 |
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Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (xxvii, 281 pages) |
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Collana |
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The European Union in International Affairs, , 2662-592X |
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Classificazione |
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POL011000POL011010POL012000POL028000POL058000 |
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Disciplina |
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Soggetti |
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Europe - Politics and government |
International relations |
Security, International |
Regionalism |
Diplomacy |
European Politics |
Foreign Policy |
International Security Studies |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Chapter 1. Introduction: The European Union's New Foreign Policy -- Part One: Over-Arching Issues -- Chapter 2. Championing Multilateralism -- Chapter 3. The Positive Narrative on Human Rights -- Chapter 4. Values and Interests in Post-Lisbon European Union Foreign Policy -- Chapter 5. Working Together for a Safer World -- Chapter 6. Trade in Turbulent Times -- Chapter 7. The growing role of the European Parliament as an EU foreign policy actor -- Chapter 8. A cultural superpower? The European Union's venture in cultural diplomacy -- Chapter 9. Creating and Managing a New Diplomatic Service -- Part Two: Some New Geo-Political Challenges -- Chapter 10. Looking After the Neighbourhood -- Chapter 11. The 'Pivot' to Africa -- Chapter 12. The European Union's Northern Window - A New View on the World -- Part Three: Some New Policy Challenges -- Chapter 13. The European Union's New Climate Change Diplomacy: innovating in foreign policy -- Chapter 14. When technology becomes geopolitics- the EU's response to cyber threats -- Part Four: Conclusions -- Chapter 15. Conclusions: The European Union's Post-Lisbon Foreign Policy Ten Years On -- Afterward: The European Union's New Foreign Policy: A Glass Half-Full? |
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Sommario/riassunto |
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Bringing together a stellar line-up of distinguished EU practitioners and LSE faculty members, Martin Westlake's edited collection makes a timely contribution to better understanding the current challenges - and opportunities - for the EU's external action ten years after the coming into force of the Lisbon Treaty. " -Sieglinde Gstöhl, Director, EU International Relations and Diplomacy Studies, College of Europe, Belgium "European foreign policy is a constantly moving object. As such, the perspective of those who practise it daily is key. Through the views of high-level European officials alongside the framing of top academics in the field, this book is a must-read for anyone wishing to understand the complexity of the EU's role in the world." -Nathalie Tocci, Director, Istituto Affari Internazionali, Italy "The EU is not a foreign policy actor fully formed, but it is one in the making. So far, its record is mixed, and yet the EU's potential for influence is impressive. The key is to know where to look. Martin Westlake has drawn together an outstanding group of practitioners with a wealth of institutional as well as intellectual experience. Their insights make essential reading for anyone looking to understand the European Union's world role." -Erik Jones, Professor of European Studies and International Political Economy, and Director of European and Eurasian Studies, Johns Hopkins University, USA This volume brings together senior practitioners and academic specialists to consider how the EU's new foreign policy has been evolving and how the various actors are maintaining the holistic approach intended by the draftsmen of the 2009 Lisbon Treaty. Martin Westlake is a visiting professor at the European Institute of the London School of Economics and Political Science (LSE), UK, and at the College of Europe, Belgium. He was David Davies of Llandinam Research Fellow in the Department of International Relations, LSE, 2018-2019. He has published widely on British and EU politics and institutions. . |
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5. |
Record Nr. |
UNINA9910956137703321 |
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Autore |
Harrison Michael <1944-> |
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Titolo |
Mathematics for economics and finance / / Michael Harrison and Patrick Waldron |
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Pubbl/distr/stampa |
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London : , : Routledge, , 2011 |
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ISBN |
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1-136-81921-5 |
0-203-82999-9 |
1-283-37929-5 |
9786613379290 |
1-136-81922-3 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (545 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Economics - Mathematical models |
Finance - Mathematical models |
Economics, Mathematical |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Mathematics -- pt. 2. Applications. |
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Sommario/riassunto |
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The aim of this book is to bring students of economics and finance who have only an introductory background in mathematics up to a quite advanced level in the subject, thus preparing them for the core mathematical demands of econometrics, economic theory, quantitative finance and mathematical economics, which they are likely to encounter in their final-year courses and beyond. The level of the book will also be useful for those embarking on the first year of their graduate studies in Business, Economics or Finance.The book also serves as an introduction to quantitative economics and finance fo |
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6. |
Record Nr. |
UNINA9910959571203321 |
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Titolo |
Diasporas and diplomacy : cosmopolitan contact zones at the BBC World Service (1932-2012) / / edited by Marie Gillespie and Alban Webb |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2013 |
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ISBN |
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1-136-44864-0 |
1-283-91931-1 |
0-203-12515-0 |
1-136-44865-9 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (273 p.) |
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Collana |
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Culture, economy and the social |
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Altri autori (Persone) |
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GillespieMarie <1953-> |
WebbAlban |
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Disciplina |
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Soggetti |
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International broadcasting - Great Britain - History |
Mass media - Audiences |
Radio in propaganda - Great Britain - History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. National interests with a global reach : projection, persuasion and intonation -- pt. 2. Cultures of diplomacy in the post-war Middle East and Asia -- pt. 3. Corporate cosmopolitanism and the global conversation. |
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Sommario/riassunto |
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Diasporas and Diplomacy analyzes the exercise of British 'soft power' through the BBC's foreign language services, and the diplomatic role played by their diasporic broadcasters. The book offers the first historical and comparative analysis of the 'corporate cosmopolitanism' that has characterized the work of the BBC's international services since the inception of its Empire Service in 1932 - from radio to the Internet.A series of empirically-grounded case studies, within a shared analytical framework, interrogate transformations in international broadcastin |
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