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Record Nr. |
UNINA9910789403903321 |
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Titolo |
Gaining momentum [[electronic resource] ] : managing the diffusion of innovations / / editors, Joe Tidd |
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Pubbl/distr/stampa |
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London, : Imperial College Press |
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Singapore ; ; Hackensack, N.J., : Distributed by World Scientific Pub., c2010 |
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ISBN |
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1-283-14331-3 |
9786613143310 |
1-84816-355-X |
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Descrizione fisica |
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1 online resource (448 p.) |
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Collana |
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Series on technology management, , 0219-9823 ; ; v. 15 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Generic factors influencing the diffusion of innovations -- pt. 2. Sector-specific dynamics of diffusion -- pt. 3. Prediction of future patterns of diffusion. |
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Sommario/riassunto |
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Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of inte |
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