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Record Nr. |
UNINA9910789333103321 |
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Titolo |
Marketing libraries in a Web 2.0 world [[electronic resource] /] / edited by Dinesh Gupta and Réjean Savard |
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Pubbl/distr/stampa |
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Berlin ; ; New York, : De Gruyter Saur, c2011 |
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ISBN |
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1-283-40282-3 |
9786613402820 |
3-11-026353-X |
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Descrizione fisica |
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1 online resource (176 p.) |
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Collana |
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IFLA publications, , 0344-6891 ; ; 145 |
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Classificazione |
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Altri autori (Persone) |
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GuptaDinesh K |
SavardRéjean <1950-> |
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Disciplina |
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Soggetti |
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Libraries - Marketing |
Online social networks - Library applications |
Web 2.0 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar |
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