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Record Nr. |
UNINA9910789146403321 |
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Autore |
Tai Jacky |
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Titolo |
Brand zero : the complete branding guide for start-ups / / Jacky Tai |
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Pubbl/distr/stampa |
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Singapore : , : Marshall Cavendish Business, , [2014] |
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©2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (213 p.) |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Brand name products - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Contents; Introduction; 1; 2; 3; 4; 5; 6; 7; 8; 9; 10; Final Word; About The Author |
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Sommario/riassunto |
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If you are thinking of starting up a business - whether online or in a pushcart or a small café - you need to look into your branding. (how does it work, anyway?), brace yourself...According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. |
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