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Record Nr. |
UNINA9910788928903321 |
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Autore |
Wood J. B |
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Titolo |
B4B : how technology and big data are reinventing the customer-supplier relationship / / J. B. Wood, Todd Hewlin, Thomas Lah |
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Pubbl/distr/stampa |
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Ashland, Ohio : , : Point B Inc., , [2013] |
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©2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (240 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Big data |
Customer relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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""Copyright""; ""Contents""; ""Introduction""; ""Chapter 1: The Origins of B2B""; ""Chapter 2: New Leaders Emerge""; ""Chapter 3: It�s the Outcome!""; ""Chapter 4: B4B""; ""Chapter 5: Connectedness and the Tower of Power""; ""Chapter 6: Capabilities-Led Transformation""; ""Chapter 7: Pivot 1: Land + Expand Selling""; ""Chapter 8: Pivot 2: Adoption Services""; ""Chapter 9: Pivot 3: The Data Handshake""; ""Chapter 10: Crossing the Line""; ""Epilogue""; ""Endnotes""; ""Index"" |
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