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1. |
Record Nr. |
UNINA9910788492403321 |
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Titolo |
Americans and Macao : trade, smuggling, and diplomacy on the South China Coast / / edited by Paul A. Van Dyke |
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Pubbl/distr/stampa |
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Hong Kong : , : Hong Kong University Press, , [2012] |
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©2012 |
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ISBN |
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Descrizione fisica |
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1 online resource (262 p.) |
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Soggetti |
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Macau (China : Special Administrative Region) Foreign relations United States |
United States Foreign relations China Macau (Special Administrative Region) |
Macau (China : Special Administrative Region) Foreign economic relations United States |
United States Foreign economic relations China Macau (Special Administrative Region) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (pages [213]-235) and index. |
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Nota di contenuto |
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Americans, Macao and China / John E. Wills, Jr. and Paul A. Van Dyke -- Revolutions and Divergences: The Macao Vortex in a Transforming World / John E. Wills, Jr. -- A Clash of Civilizations in the Pearl River Delta: Stephen Girard's Trade with China, 1787-1824 / Jonathan Goldstein -- American Ships, Macao, and the Bombay Marine, 1806-1817: Delicate Lines for a Junior Officer to Tread-the Role of Daniel Ross in the Charting of the China Seas / Stephen Davies -- Smuggling Networks of the Pearl River Delta before 1842: Implications for Macao and the American China Trade / Paul A. Van Dyke -- The April 1820 Debt Settlement between Conseequa and Benjamin Chew Wilcocks / Frederic D. Grant, Jr. -- The Importance of the China Trade in American Exploration and Conquest in the Pacific, 1830-1850 / Michael Block -- Henrietta Hall Shuck: Engendering Faith, Education, and Culture in Nineteenth-Century Macao / Isabel Morais -- Five American Women's Perceptions of China 1829-1941: "A Yard-stick of Our Own Construction" / Susan E. Schopp -- Duties and Limitations: The Role of |
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United States Consuls in Macao, 1849-1869 / Vincent Wai-kit Ho. |
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Sommario/riassunto |
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"The theme of this volume is the American relationship with Macao and its region through trade, politics, and culture, and the focus is mainly on the late eighteenth and nineteenth centuries. The essays address topics such as the role of the China trade in US pacific expansion and exploration, US consuls, smuggling networks, American women's perceptions of China, and missionary and educational work. In all of the encounters, Macao emerges as a central player, adding a new dimension to our understanding of Sino-American relations."--Publisher's website. |
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2. |
Record Nr. |
UNINA9910783902403321 |
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Titolo |
Contemporary thinking, topics and trends in international branding, part 1 [[electronic resource] /] / guest editors T.C. Melewar and Joseann Small |
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Pubbl/distr/stampa |
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Bradford, : Emerald Group Press, c2007 |
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ISBN |
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1-280-92920-0 |
9786610929207 |
1-84663-499-7 |
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Descrizione fisica |
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1 online resource (130 p.) |
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Collana |
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International Marketing Review ; ; 24, no. 3 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Export marketing |
Branding (Marketing) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Understanding international branding: defining the domain and reviewing the literature; Global branding, country of origin and expertise; An investigation of global versus local online branding; Global brand communities across borders: the Warhammer case; How |
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cultural differences in uncertainty avoidance affect product perceptions; Revitalising suffering multinational brands: an empirical study; List of reviewers |
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Sommario/riassunto |
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International branding, as an area of research in international marketing, needs a domain and an impetus of its own. This e-book seeks to lift international branding out of out the shadow of international marketing and out of a pattern of largely replication studies centered on the standardization/localization debate. The articles that comprise the e-book seek a more comprehensive understanding of the dimensions of international branding and of its related paradigms. The international focus and affiliations of the academics contributing to this compendium add to the interesting diversity inher |
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